It's a weblog.
It's an online journal.
It's a cost-effective way to create buzz and communicate with your target market.

For example, are you a manufacturer of orthoses that will be affected by Competitive Bidding?

If you are going to be affected, then your target market will be too. Are you blogging about it?

(Click here to read CMS's final rule on Competitive Bidding and Accreditation)

Do you provide liability or property/casualty insurance services?

Are you blogging about policy updates and things your clients need to know about in order to protect themselves?
(Like the very scary Medical Record Identity theft post! If you provide patient care services - or you have health insurance read it!)

A blog provides an interactive forum for you to share information with your target market and for them to talk back to you.
You're blogging...you're marketing!

Link your blog to your website.
Search engine web crawling spiders love blogs. They are filled with fresh content!

Caught in the web?
Need a fresh start? Call me at 860-967-4184

Regarding the What You Don't Know About You Might Surprise You newsletter.

"Elizabeth, I loved the links ...I have been busy checking myself out!
You are one of my greatest resources."

Janet Wetzel
WetzelDesigns.com

As of April 2006 there were an estimated 208 million cell phone users in the United States.
Dot mobi (.mobi) is the domain for mobile devices.
Has someone already bought your domain name.mobi?

Like the newsletter? Feel free to forward it!
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Don't like it/hate it? What do I need to fix?

Just click on my email link at the bottom of the page. Thanks!

Elizabeth

I'll be speaking at the following O&P meetings...