|
What an email newsletter can do for YOUR business!
|
|
|
|
|
OPAF's First Bid Live and Silent Auction
|
|
|
|
|
Thanks for reading!
This week's newsletter is
all about...email
newsletters.
|
51 seconds is all I've got!
|
|
|
"Users have highly
emotional reactions to
newsletters.
This is in strong contrast to studies
of website usability, where users are usually much
more oriented towards functionality. Even a website
that you visit daily will feel like a tool where you
simply want to get in and get out.
The positive emotional aspect of newsletters is
that they can create much more of a bond between
user and company than a website can.
The
negative aspect is that usability problems have much
stronger impact on the customer relationship than
they normally do.
Users spend 51 seconds reading the average
newsletter." from Jakob
Nielsen's Alertbox
|
|
Marketing Quick Tip
|
|
Study of Best and Worst Open Rates
From Wendy Maynard's Kinetic Ideas
Click
here for the study on Email Newsletter Subject
Lines.
|
|
Voice your opinion
|
|
Questions, Comments, Concerns, Suggestions
Like the newsletter? Feel free to forward it!
Love
the newsletter? Tell me why.
Don't like it/hate it?
What do I need to fix?
Just click on my email
link at the bottom of the page. Thanks!
Elizabeth
|
|
|
