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New pictures in the blog's gallery!
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Got a website?
Are you familiar with the term
cyberchondriac?
According to a 2005 Pew
study, "Eight in ten internet users (80%) have looked
online for information on at least one of 16 health
-topics, with increased interest since 2002 in ...
health insurance, experimental
treatments, and particular doctors and
hospitals."
Billions of people are online
every day. They are
searching for (and finding!) info.
Links
are a crucial factor in driving
traffic.
Tired of being a backseat driver?
Want to rev up your link building? Call me.
860-967-4184
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Get links!
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If you are a practitioner who has been certified in,
for example:
A particular technique (M.A.S.
socket)
Use of a
component (C-leg,
Rheo
knee)
Or who uses a trademarked or
branded piece
of equipment (Star
Scanner, BioScanner,
Omega
Tracer)
Then you, your company and your website
should be listed/linked on that company's
website as such!
Good
links are one of the best ways to increase your
online presence. Get higher search engine
rankings.
Make it easier for people to find you
online.
For those of you doing the
certifying, selling or teaching! Do you have
a list of practitioners or facilities with links to
their websites
- on your website?
Encourage them to list
on their site that they are certified in/owner of
whatever it is that you trained them in/sold them!
And tell them link back to their listing!
Why certify them in your proprietary technique if
you aren't going to get maximum marketing mileage
out of it?
Link building is link
building. It works both ways.
Are your O&P
vendors linked
to you?
Want to check
and see if you are listed/linked?
Click
for links
to more O&P vendor sites, not
just those listed above. Have friends? Forward
this to them so they can
check and see if they are linked!
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REPORT ON ACTUAL ORGANIC GROWTH in the U.S. ORTHOPEDIC BRACES and SUPPORTS MARKET
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Frost & Sullivan, September 2006 report
The total industry is valued at $2.16 billion of
which the knee braces segment is the most
significant portion.
"This research
service examines the orthopedic
braces and supports markets in the U.S. in 2005.
The objective of this study
is to evaluate the present state of these markets
and present a forecast and analysis of the units,
pricing and revenues.
The forecast period
is from
2006
to 2012, with a base year of 2005. The segment
also identifies the key challenges and major market
trends and competitve analyses.
This Frost & Sullivan research service entitled U.S.
Orthopedic Braces and Supports Markets provides an
overview of the various types of orthopedic
braces and supports, along with a complete
analysis of key market drivers, challenges and
technology trends that are impacting U.S.
manufacturers.
In this research, Frost &
Sullivans
expert analysts thoroughly examine the following
markets: knee,
ankle, back, and spinal orthoses as well as
upper extremity goods, walkers
and pain management markets."
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This week's marketing gold star goes to...
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Feedback - Let me have it!
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Questions, Comments, Concerns, Suggestions - It's all good!
Like the newsletter? Feel free to forward it! Love
the newsletter? Tell me why. Don't like it/hate it?
What do I need to fix?
Just click on my email
link at the bottom of the page. Thanks!
Elizabeth
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