Marketing for the Orthotic & Prosthetic Profession
December 2006
In This Issue  

New pictures in the blog's gallery!  

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Got a website?

Are you familiar with the term cyberchondriac?

According to a 2005 Pew study, "Eight in ten internet users (80%) have looked online for information on at least one of 16 health -topics, with increased interest since 2002 in ... health insurance, experimental treatments, and particular doctors and hospitals."

Billions of people are online every day. They are searching for (and finding!) info.

Links are a crucial factor in driving traffic.

Tired of being a backseat driver? Want to rev up your link building? Call me. 860-967-4184

Get links!
 

If you are a practitioner who has been certified in, for example:

A particular technique (M.A.S. socket)

Use of a component (C-leg, Rheo knee)

Or who uses a trademarked or branded piece of equipment (Star Scanner, BioScanner, Omega Tracer)

Then you, your company and your website should be listed/linked on that company's website as such!

Good links are one of the best ways to increase your online presence. Get higher search engine rankings.

Make it easier for people to find you online.

For those of you doing the certifying, selling or teaching! Do you have a list of practitioners or facilities with links to their websites - on your website?

Encourage them to list on their site that they are certified in/owner of whatever it is that you trained them in/sold them! And tell them link back to their listing!

Why certify them in your proprietary technique if you aren't going to get maximum marketing mileage out of it?

Link building is link building. It works both ways.

Are your O&P vendors linked to you?
Want to check and see if you are listed/linked?

Click for links to more O&P vendor sites, not just those listed above.
Have friends? Forward this to them so they can check and see if they are linked!


REPORT ON ACTUAL ORGANIC GROWTH in the U.S. ORTHOPEDIC BRACES and SUPPORTS MARKET
 
Frost & Sullivan, September 2006 report

The total industry is valued at $2.16 billion of which the knee braces segment is the most significant portion.

"This research service examines the orthopedic braces and supports markets in the U.S. in 2005. The objective of this study is to evaluate the present state of these markets and present a forecast and analysis of the units, pricing and revenues.

The forecast period is from 2006 to 2012, with a base year of 2005. The segment also identifies the key challenges and major market trends and competitve analyses.

This Frost & Sullivan research service entitled U.S. Orthopedic Braces and Supports Markets provides an overview of the various types of orthopedic braces and supports, along with a complete analysis of key market drivers, challenges and technology trends that are impacting U.S. manufacturers.

In this research, Frost & Sullivans expert analysts thoroughly examine the following markets: knee, ankle, back, and spinal orthoses as well as upper extremity goods, walkers and pain management markets."


This week's marketing gold star goes to...
 
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Feedback - Let me have it!
 
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Elizabeth


Speaking Calendar
 
Market Like a Rock Star Tour 2006-2007

I'll be speaking at the following O&P meetings...

  • Feb 23 - 24, 2007 PrimeFare West meeting

  • ERM photo
    Elizabeth Mansfield
    Outsource Marketing Solutions, LLC

    Phone: 860-967-4184
    Fax: 610-673-7248
    Email Marketing by