Marketing for the Orthotic & Prosthetic Profession
November 2006
In This Issue  

O&P on eBay? You won't believe what they've got.  

Kristine Houck ordered a Lizzypalooza t-shirt, so did Robin Burton and...! Did you?  

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Eagles have the best eyesight on the planet.
Hence the term eagle-eyed.

The average eagle has an eyesight capability 8 to 12 times better than humans. National Geographic claims that, if they could read, eagles could read a newspaper?s print at 300 meters.

300 meters is about 984 feet.
984 feet is almost 3 football fields long.

Compare that to an ostrich.

It's a myth that ostriches bury their heads in the sand.
When an ostrich senses danger and can't run away, it flops to the ground and remains still, with its head and neck flat on the ground in front of it.

Because the head and neck are sandy colored, they blend in. From a distance, it just looks like the ostrich has buried its head in the sand, because only the body is visible.

Whatever.

It's still got its head on the sand. Can't see much from there.

So, are you a marketing eagle...or an ostrich?

Can you see this from 3 football fields away?
 
Position your business correctly for the "Age of Arthritis"
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From Newswise:

A leg length difference of as little as two centimeters (about 4/5's of an inch) is definitely associated with knee and hip osteoarthritis, according to research presented this week at the American College of Rheumatology Annual Scientific Meeting in Washington, DC.

To examine the relationship between leg length inequality and knee and/or hip osteoarthritis, researchers conducted...(a) study with 3,161 participants...

Compared to people with equal leg lengths, those with two or more centimeters of difference in the length of their legs were more likely to have osteoarthritis in their right hip or, most often, their left or right knee, and were more likely to have more severe disease...for the rest of the study (aka niche marketing opportunity!), click here.

Want to know more about the coming epidemic of joint disease?
Click here to read what Time magazine had to say.


Marketing Tips & Tools
 
"How Long Till Marketing Works?"
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From Jay Conrad Levinson, the father of guerilla marketing himself...


Marketing gold star of the week goes to...
 
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Click here to find out who really knows how to cost-effectively promote their website!
It worked on me. I clicked!


Speaking Calendar
 
Market Like a Rock Star Tour 2006-2007

I'll be speaking at the following O&P meetings...

  • Feb 23 - 24, 2007 PrimeFare West meeting

  • Me_JDH
    Elizabeth Mansfield
    Outsource Marketing Solutions, LLC

    Phone: 860-967-4184
    Fax: 610-673-7248
    Email Marketing by