Making the Sale by Educating Your Bride
Courting your bridal customer and building a strong foundation is the secret to happily ever after for this type of client relationship.
Meryl Snow of Feastivities Events in Philadelphia, PA finds that hosting a day of "Edutainment" for potential brides and grooms lays the groundwork for that relationship and results in sales. Want to know more?  I DO > > >

It's a buyers' market for weddings right now. Brides are excited at all the choices they have to offer their guests - and they think they can do what they want while still sticking to a very tight budget.

How do you plan a cost-effective, creative menu to satisfy your wedding customers' wishes? FIND OUT HOW > > >

Not necessarily! Variety is the spice of life in any long-term relationship. Jack Milan of Different Tastes in Boston, MA, shows how shaking up something as common as caprese is a vital part to keeping clients and employees interested, happy and in love with what you do.
EMBRACE A NEW IDEA > > >

As a guest, it's considered in poor taste to "out shine" the bride. But as a table setting, it's expected!

See how the Wedding Guys in Minneapolis, MN use a touch of acrylic and layers to create a fun and sophisticated look that any bride would be happy to stand beside! SET A STUNNING TABLE > > >

Need a recipe to improve your business, generate sales and impress employers? Become a Certified Professional Catering Executive (CPCE).

The designation communicates respect, professionalism and know-how. NACE has simplified the process and has made it less time-intensive than ever. LEARN MORE > > >

Chefs from across the country gathered on the White House lawn on Friday June 4 to kick off a national campaign against childhood obesity.

The Chefs Move to Schools program is being led by the First Lady and the U.S. Department of Agriculture and is being embraced by chefs from across the country.  LEARN MORE > > >