Stay in control of your catering sales
Have you ever had trouble keeping a client meeting on track? You feel the conversation spinning out of control and you worry about maintaining your pricing, policies and overall event quality. Mike Roman, president of catersource and teacher of catering sales and marketing strategies for over 20 years, says "Ask lots of questions! By asking questions you maintain control of the selling situation and you set the pace, which will lead to a solid sale. Demonstrate leadership when selling by responding to client questions with concise answers that conclude with your asking another question to steer the client towards the happy ending."
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Take home ideas that work Every caterer has a different strategy to being successful, but knowing when to be open to a new idea that will enhance our efforts is a similar trait that we all share. Attendees to the annual catersource Conference & Tradeshow have found many ways to increase their success - and maintain their sanity - by staying educated and informed:
 "Recently, I discovered a product that I really like...Barber Foods' Chicken Roulades. I found them at the catersource Tradeshow in Las Vegas, and tasted them at the Intrigue Party. I was so impressed with the roulades that I have added them to my menu, and sold them to a bride yesterday!"
Bob Kinkade
Quality Catering, Ada MN
"We come back to catersource because the education we receive makes us a more profitable, creative company! We've gotten great marketing materials that have helped us shape our marketing efforts to capture more clients. We've also learned from the management sessions that we don't have to book every job - and how to be more profitable in the ones we do take. We're learning that balance makes us better caterers!"
Erin Bause-Landry
Bause-Landry Catering Inc., Pottstown PA
Bringing new ideas to the table is what the annual catersource Conference & Tradeshow is all about. New trends, techniques, products and business strategies are developed and shared each year.
Make plans to attend the upcoming show!
February 25-27, Las Vegas Convention Center
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Gimme a break!
You work hard - go ahead and take five. Click on the link below to test your visual skills AND your culinary knowledge:
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