Greetings!
June temperatures in Phoenix were really HOT - and July will be even HOTTER! If you're like me, you'll be staying indoors and cranking up the AC. Why not take this time to update your marketing plans? The timing couldn't be better, as business tends to pick up in the fall.
If you want to get more systematic about marketing, then consider taking our Catalyst program starting August 1. You should also check out this FREE whitepaper on productivity tools.
Have a great July and stay cool!
Warmest regards,
Donovan |
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Strategy Before Tactics - Part 2
by Donovan Hardenbrook
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 "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." ~ Peter F. Drucker In Part 1 we defined what an ideal prospect would be (i.e., they must be profitable and referable). Now I'd like to discuss the next part of the strategy: defining your core difference. Do you know what differentiates you from your competitors? Why do your customers prefer your product or service? Business owners will often say Customer Service differentiates them. Really?... READ MORE |
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by John Jantsch
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 No matter how great a product, service, category or industry seems, there is always room for innovation that can drive more sales. Often times we unknowingly create barriers to purchase simply because we don't understand they exist as they aren't insurmountable, just annoying....READ MORE
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