Fall 2010
Information to InsightŪ  The Junicon Newsletter

In This Issue
Junicon Annual Meeting Charts Path Forward
Why Healthcare Executives Should Talk to Junicon
Current Trends in Project Requirements
Junicon's Growing Global Team
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Welcome to the latest edition of Junicon's newsletter where we offer updates and perspectives on healthcare marketing research and strategy.

We welcome your feedback and value your ongoing partnership.

The Junicon Team
Junicon Annual Meeting Charts Path Forward

Worldwide Junicon team members recently gathered in San Francisco where we collaborated on the identification and implementation of best practices, received training on new techniques in conjoint analysis, Kano's Method and statistics and enjoyed teambuilding activities.Global Meetings SF
We also rolled out 4 new Strategic Pillars to help us navigate our second decade as a growing global organization. They are Service Offering/Portfolio Development, Quality Improvement, Employee Development and Business Development. Each strategic pillar has a team with members from Europe, the US and Asia. 

We believe the strategic pillars will enable us to continuously improve and standardize our best practices in order to offer the optimal approach and most impactful results on each engagement, enhancing the strategic value we deliver to our valued, long-term clients.

Why Healthcare Executives Should Talk to Junicon

We are good listeners. Clients come to us with their most urgent open-ended questions and ask us to recommend a staged approach with qualitative and quantitative components to get answers and develop strategies for portfolio realignment, a new business development program or a global pricing strategy, among others. 

We are a strong addition to your team. Junicon employees are passionate about improving the human condition. We work directly with industry leaders to help them develop and deliver the healthcare technologies of tomorrow. We value ongoing client relationships based on mutual respect and high strategic value. This enables us to be fully in your corner, pulling for your success without conflict. Junicon works with an average of 1 or 2 new global healthcare clients per year. 

We are a hands-on organization focused on real world strategies. Clients have a direct relationship with one or more Junicon principals working together with a project team from field research to analysis and on-site meetings. We deliver results with high strategic value and ground-level actionable recommendations for which we remain responsible and responsive. Junicon brings you solid data along with qualitative insights from our deep industry knowledge, local experience and broad medical professional network. 

Junicon is a global organization and most projects involve multiple geographies. Our unique collaborative processes enable seamless project management to meet your requirements for geography and scope. 

Sticking to our founding principles, expanding our toolbox and refining our work processes along the way has enabled growth from our start in Japan in 1992 to our global launch in 2002 and our current group of more than 20 staff and 4 partners.
Current Trends in Project Requirements

Stephan Eichholz, head of Junicon Europe, offered his views on the changing landscape for healthcare market research. 

As clients develop increasingly systematic programs for innovation of new platforms and products, our market research services are being used earlier and more often at each stage gate of the client's innovation process. 

We may start with ethnography studies to define global customer processes and desired outcomes and uncover pain points and unmet needs. Then, there will be ongoing phases involving the evaluation of concepts, prototypes and products. Each phase will have a qualitative research element followed by a quantitative validation. 

As clients focus on solving customer problems rather than making and selling products, we find ourselves involved in new business and product development programs 2 to 3 years earlier than we used to be. We see this as a positive trend for the quality of development programs and the delivery of healthcare, and one that is deeply rewarding for our project team members.
Junicon's Growing Global Team

Our growing business enables new roles for existing team members and opportunities to expand our team. Recent promotions at Junicon include Maria Carroll moving into a Project Director role, Benjamin Jonasch becoming a Project Manager with increasing responsibilities in focus group moderation, and Steve Young moving into a Project Director role with the Strategy Team.
Aaron Lasher AaronPic

Born in the US, Aaron spent his formative years enjoying waffles in Waterloo, Belgium. He graduated from Northwestern University in Evanston, Illinois with degrees in Mathematics, Psychology and Cognitive Science.

During his senior year he co-founded an educational non-profit that connected underfunded urban schools in Chicago with the stories of modern day travelers, and ultimately served as captain of a 43-foot sailing yacht on a circumnavigation of the globe. 

At Junicon, Aaron focuses on business strategy, health economics and industry research - and regularly conducts interviews with respondents in the Life Sciences. Outside of work, he can be found sailing aboard his 39-foot sloop in Washington, DC.
Philipp Diller PhilippPic

Originally from Western Germany, Philipp was 16 years old when he first went abroad to live and study in the USA for 1 year. Since then he has lived in several more countries including Mexico, Argentina, Ireland and Spain.  

After a year of volunteering for an AIDS support organization in Germany, Philipp entered the Berlin School of Economics where he completed his Bachelor of Arts in Business Administration with a major in International Marketing and Business Strategy in 2008. He then went on to obtain a Master's in International Management from both University College Dublin and ESADE Business School in Barcelona.  

Philipp joined the Junicon team in Barcelona in September after a 7-month round-the-world trip spanning 5 continents and 20 countries. In his free time, Philipp enjoys working out at the gym and planning weekend trips with friends.

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