 It's all about the Marketing!
What's in a logo?
Think about it. How many logos do we see in a day? Someone tried to find out, but found 30 logos in the first 30 minutes after they woke up! You can only imagine how many we're hit with in a day?! What does your logo say about you? Is it designed well? And what do I mean by that? Some Do's and Don'ts of logo design:
- Does the logo identify you?
- Is it digital: meaning you can easily reproduce it: is it vector or raster?
 - Will it print well if it were just black and white? Remember, you might advertise in the local community bulletin, most of those are just copies.
- Can it be enlarged to the size of a building and keep its quality or does it pixelate and look blurry? Okay, you might not enlarge it that big, but how about to fit on an 8x3 banner?
- Does the color version work well? Do the colors reproduce okay?
- Has the logo been 'jazzed' into a 3D version for a website, full color business cards and even for your email signature?
- Will it reproduce well embroidered, screen printed or even hot stamped?
There's an art and science to good logos. The simpler the better for quick recognition. Colors should work well and not turn away customers. Fonts can be unique but not so out there that it's hard to read.
Check out some of these logos. Here, you'll see samples in B&W, color and jazzed 3D versions. If you have any questions about yours, give us a buzz!
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Q&A: You've got questions, we've got answers!
Do real life stories help when teaching classes?
 I've had instructors get down and dirty with real life stories 'from the street'. By the look on some of the student's faces, a little graphic at times. Is it a good idea to show off?
It's not necessarily showing off. We've found that real life stories - if presented well - add a great deal of authenticity to the instruction and students end up learning more. The class is much more interesting.
We've also learned that it does help students know that their instructor has done rescue breathing and compressions and can answer their questions - not from a text book, but from experience.
Do you have a real-life story or an anecdote you'd like to share? Email them to us. If we use it, you'll receive 500 Business Cards free of charge!^Back to top |
Stories from the trenches
Teaching with a 'professional' in the class
I recently taught professional CPR class. Since this was an 'open' class, there was quite a mixture of students with different backgrounds. One of these students was a Paramedic - who made it known that he really didn't need the course because he was active on the street for a long time.
During the class he kept mumbling additional comments that were not necessarily pertinent to the class. Knowing that his comments were causing a distraction and undermining the instructor - what would you do?
This instructor decided to take the high road and after such a "mumble" mentioned to the class that as a Paramedic with higher training in certain aspects, the individual may want to add information that might be beneficial to the class. The Paramedic seemed to appreciate the limelight and did share some experiences which were in tune with the instructors teaching and later even admitted to the class that some of his comments were "just showing off".
Whew, what could have been a negative situation turned around positive for all.
Do you have a real-life story or an anecdote you'd like to share? Email them to us. If we use it, you'll receive 500 Business Cards free of charge!^Back to top |
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