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| August 2011 | 
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Greetings!
Get Listed Internationally for FREE! That's right. Get listed on a new website, ForCPR.com! Designed to help students find instructors through a FREE directory. Read more below in our What's Exciting at ECSI Merchandise!
Looks like our car magnets are popular. We'll be showing off some of our latest designs in an upcoming newsletter.
And keep those Q&A's and Stories coming our way. If we pick yours, you'll get 500 business cards on us!
Good Luck...and be safe!ECSI Merchandise Family!
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 It's all about the Marketing!
Ad Specialties ~ Promotional Products ~ Chachkas ~ Give-Away Items
What ever you call it, promotional products have been around for hundreds of years, including Pens, T-shirts, Mugs and Magnets. Ad specialties work because they carry your message to your client.
With over 800,000 items, you're sure to find what works and is within your budget. Here are some Do's and Don'ts to watch out for:
· Cheap items: Don't just buy something for its price - ask for a sample and make sure it feels like quality. If you give a client a pen that stops writing in the first few days, they won't think much of your business.
· Logos: Make sure your logo and contact information is on every item - the whole purpose is to have them remember you, refer you and bring you new business.
· Color: Does the item match your logo/branding color scheme?
· Price appropriate: Know your market. If it's an item for an expo/convention, keep the price low - people are just going table to table filling their goody bags. If you're giving the gift to a prospective client, you want to leave a bigger impression, so a higher-end product would be more appropriate.
If you're interested in any type of promotional product, please feel free to give our parent company - Peregrine Associates - a call at 215-343-2499.
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What's exciting at ECSI-Merchandise
FREE National Directory of CPR/First Aid Instructors
Get in on the ground floor of a brand new website that offers students the opportunity to search for instructors near them! For you, this is what you can get!
· Free Listing for any instructor. The listing will include company name, contact information, classes you teach, a little something about your business and even a link to your email and website! Sign up here for FREE!
· Websites: Don't have one? This will offer 3 different types of websites:
> Basic: Home, About Us, Classes [offered], Contact Us > Advanced: same as Basic but you'll also be able to list class dates and have your students pay for them online! > Advanced+Store: as above but you get a store already filled with products. Your students order online, the items are drop shipped and you get a commission! And the best part about the websites...only ECSI instructors will get a SPECIAL DISCOUNT! The new website is not directly affiliated with any organization such as ECSI, AHA or others. It's developed by a TEAM from Peregrine Associates, ECSI-Merchandise's parent company. The site is going live this month, so get in on the ground floor! Sign up your business for free then spread the news! We're starting to heavily market the website using Search Engine Optimization (SEO) and Social Networking/Media. ^Back to top
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Q&A: You've got questions, we've got answers!
Students falling asleep in class.
What do you do if a student falls asleep in class?
First of all, you may want to evaluate your teaching style and make it more interactive. However, we have all been there ourselves - a late night up with kids, medications causing drowsiness or numerous other reasons why we feel like nodding off.
If you notice a student starting to doze off, quickly go into an exercise or practice situation which involves getting up and walking around or, take a break allowing the individual to get some fresh air, caffeine, or cold water.
Don't take it personally, it happens - but it does need to be addressed and not ignored.
Do you have a real-life story or an anecdote you'd like to share? Email them to us. If we use it, you'll receive 500 Business Cards free of charge!^Back to top |
Stories from the trenches
Where are you?
I was recently asked to teach a class for housekeeping, maintenance personnel and some CNA's at a large 55+ community. We were scheduled to have 20 students, all for Professional CPR and AED.
We were sent to a 'house' that was used as a community center and found two students already waiting. At 9am, when the class was to start, we had three.
Shortly thereafter, I received a call from the training center asking where we were! I told them 'at the location where we were directed to be'. They stated the head of Human Resources was told we weren't there and several students were waiting for us.
Next thing we know, we get a visit from HR and she didn't look happy! We explained we had been there well before 9. On top of that, several students were told the class was only 1 - 1.5 hours!
Luckily, due to how we presented ourselves, the HR director realized those students who complained were at the wrong place! And, she made the announcement that the class was not 1-1.5 hours.
It's how you present yourself that can make the difference. In the end, we ended up with 14 students - I'm guessing we'll be called back for those that missed the class.
Do you have a real-life story or an anecdote you'd like to share? Email them to us. If we use it, you'll receive 500 Business Cards free of charge!^Back to top |
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 Receive a FREE "Excellence In Training" patch when you place your next phone order over $15.00!
Use promo code: #09-PTET
Show off your pride in ECSI!!! | Offer Expires:
August 30, 2011
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