It's all about the Marketing!
Charge what you're worth
In a prior life as a professional photographer, my dad asked what hourly rate I used when billing clients. He informed me it wasn't enough, explaining that if I didn't charge professional rates, businesses wouldn't consider hiring me.
That's a tough concept to grab in your early 20's. But 25+ years later, as a marketing professional, you learn that your clients will be willing to pay your rates. As a training center, offer a quality product and service by being on time, look the part and offer a high caliber of instructor. They'll think you're worth it!
In South East Pennsylvania, a Professional CPR class runs around $70-$90/student - depending on the number of people in each class. We're curious as to the average charge in your area...so let us know.
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 What's exciting at ECSI-Merchandise
 Car Magnets go where you go
Why not advertise while you drive? Heck, with gas at a premium, take advantage of every gallon! Car Magnets: Easy to use. Use your logo, keep the wording short and to the point and make sure you include a website and phone number. We'll help you design your magnets. Case Study: a client received a phone call from someone interested in their services. They took a picture of the magnet with their cell phone to grab the contact information! ^Back to top
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Q&A: You've got questions, we've got answers!
Working with new instructors
We each have our own, unique way of teaching. So when you're working with a new instructor, it's best to go over your techniques before class starts. Maybe they just want to observe the first time to pick up on how you do things. Of course, there's no reason they can't help observe students during the practicals.
But what about new instructors that interrupt your class with tidbits of information that end up more fiction than fact? Prevent a catastrophe by talking to them beforehand. Let them know what you expect and if they want to add something, talk to you first.
Got question about teaching? Or maybe how to handle a specific situation during class? Email them to us us. If we use your question, we'll send you a free stock T-shirt!^Back to top |
Stories from the trenches
When an emergency strikes during your class....
We heard recently from a training center about a surprising twist a CPR training class took.
Three instructors (2 EMT's and 1 Paramedic) were teaching CPR at a nationally known fulfillment company. It was a scorcher of a day, but the classroom was nicely air-conditioned. The class started as scheduled, but shortly before noon, the instructors noticed that numerous members of the class were being called on to go back to their job sites. When the instructors questioned what was happening, it was brought to their attention that many of the employees of the company were suddenly collapsing or becoming ill. The class was put on hold while the instructors investigated further. The temperature in the warehouse had reached 103 degrees and numerous employees were experiencing heat exhaustion and heat stroke. Since all three instructors were licensed emergency responders in Pennsylvania, they joined the first aid forces and local ambulance crews in assisting the employees and getting them the first aid they needed. As a result of their assistance, 30 individuals were taken through triage, 10 of which required hospitalization while others were able to either return to work or go home to recuperate.
Talk about putting what you teach into action. The owner of the training center got a call the next day from the president of the company thanking them for their quick response and help.
Do you have a real-life story or an anecdote you'd like to share? Email them to us. If we use it, you'll receive a free stock T-shirt!^Back to top |
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 Receive a FREE "Excellence In Training" patch when you place your next phone order over $15.00!
Use promo code: #09-PTET
Show off your pride in ECSI!!! |
Offer Expires:
June 30, 2011
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