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February 2011
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In This Issue
Marketing
What's Exciting
Q&A
Stories
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Greetings!

Hope you had the chance to update your instructor certificate. If not, you should have received an email from the ECSI Institute the first week of February.

Check out our new monthly article on Marketing. You might be the best instructor in town, just don't keep it a secret! Every month we'll teach you how not to do that! This month get FREE Reminder Post Cards!

Finally, we're putting together a Quips T-shirt. You know, those one liners that every one loves to tell, like:

"Nothing stinks more than that moment during an argument when you realize you're wrong!"


Send us your favorite quips relating to our industry. If yours is chosen, we'll send you a free T-shirt! So email them to us today. Don't be shy, you can send as many as you'd like!


Good Luck...and be safe!

ECSI Merchandise Family!
marketingIt's all about the Marketing!
It's the 80/20 rule - so keep in touch.

times running outThe 80/20 rule states that 80% of your business comes from 20% of your clients. It's also an accepted rule that it can cost up to 10 times more to bring in a new client than to keep an existing one. So what are you doing to keep them?

One simple strategy is to send out post cards to remind your clients their certifications are about to expire. Don't forget to use a 'call to action' such as 'Call Today!"its time

One of the easiest, non-technical solutions is to fill out these cards right away. Get a box with month/year dividers and place it in a section 3 months prior to the expiration. Then, at the beginning of each month, pull out that stack, stamp them and you're done!

We here at ECSI-Merchandise want to make this easy and inexpensive for you. So we've created four different layouts including front and back - and you can download press-quality (high resolution) PDFs directly from our website - FOR FREE!!!


There's no obligation. Just fill in your company name and contact information. The rest has been done for you! Check it out and let us know how they work for you!

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What's exciting at ECSI-Merchandise
Hot and Cold Packs

Are you in need of hot and cold packs - maybe for your own first aid kits? We can have them drop- shipped directly from the manufacturer! We'd love to hear from you on this one.
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mini cpr keychainStill on special: Mini CPR Keychain with Gloves!!!

A key-ring kit containing a pair of vinyl gloves & a CPR breathing barrier with one-way valve.

 

    ·    Nylon Pouch with Key Ring
    ·    Medical Grade Vinyl Gloves
    ·    CPR Breathing Barrier

Normally $3.23. NOW ONLY $2.50/ea with FREE SHIPPING! Order must be called in using code: #0111-68 to receive free shipping. Offer expires February 20, 2011.

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Q&A: You've got questions, we've got answers!
You're always protected from a lawsuit through the Good Samaritan Act, right?  

NO!
  But from our understa
nding, there has never been a successful lawsuit - though many have been attempted. It's important you have a good understanding of the act as well as familiarity with your local laws and customs.
bike on ground
Remember, you are allowed to do up to the level of your training and no more and provide that skill the best way you know how. It's important to stress when teaching, because we hope 'non-professionals' will get involved since there may be less hesitation to act due to this law.


Got question about teaching? Or maybe how to handle a specific situation during class? Email them to us us. If we use your question, we'll send you a free stock T-shirt!

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Stories from the trenches horse
Teaching with horses

I was asked to teach a class at a farm. Imagine my surprise when I was taken to a picnic table outside the stables!

The class was taught while horses ran around, cats jumped on the table along with the occasional whiff of the country. Being flexible helps. The students didn't mind and neither did the horses. But then again, they were on their home turf!


Do you have a real-life story or an anecdote you'd like to share? Email them to us. If we use it, you'll receive a free stock T-shirt!

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FREE

Patch

excellence patchReceive a FREE "Excellence In Training" patch when you place your next phone order over $15.00!

Use promo code: #09-PTET

Show off your pride in ECSI!!!

Offer Expires: February 21, 2011