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July 2010
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Greetings!

Welcome Back! Summer's here and that means more outdoor activities. So read up on your heat related injuries and make sure you stress them in all your first aid classes!

It looks like patches are very popular with instructors and last month's special was a hit - with one training center ordering 48 at one time! And we know the coupon didn't hurt either.

In this month's eNewsletter:
  • This month's special: Mini CPR Keychain with Gloves
  • Q&A: Should professional rescuers be told that lay persons are taught CPR differently
  • What would you do if someone provided factual information during your class that was absolutely wrong
And don't forget, if you're looking for marketing and advertising ideas to help your business, don't forget to visit the custom marketing section of our website.

Keep up the good work...and be safe!

ECSI Merchandise Family
What's exciting at ECSI-Merchandise
Mini CPR Keychain with Gloves
Mini CPR Keychain with Gloves
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Looking for a way to make a few extra dollars with every class you teach?

These Mini CPR masks include a key case and gloves and normally retail for around $5.00. We always have students ask if we have any masks for sale during classes, so take advantage of that.

At this special price, you can even offer these at a discount to your students or even use them as a self promotion: "Free CPR Mask for every student!!!"

Normally $3.23/each
SALE: $2.50/each

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Q&A: You have questions, we have answers!

Is it a good idea to explain to professional rescuers that 'lay person' CPR is slightly different?

EMS-CPRFrom our experience, it's a very good idea. They should know that for the lay person:
  • There is no pulse check. This way, the professional rescuer won't think the lay person doesn't know what they're doing.
  • That two-person CPR is one person doing everything, then the other person does everything. This comes in to play when EMS arrives on scene and asks them to continue with CPR. Confusion starts when they are told only to do compressions or just breaths - they've never learned that.
  • Also remember, they may never have seen a BVM!
It's also a good idea to teach the reverse and explain to the lay person that professional rescuers may have learned CPR differently than theirs and not to worry, just do as instructed. And, that any professional crew may ask them to continue to help while they get all their equipment ready, so don't just back away once the help arrives!
 
Have questions about teaching or maybe how to handle a specific situation during class? Email them to us us. If we use your question, we'll send you a free stock T-shirt!

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Stories from the trenches woman-oops
During a class, the wife of a student stated she was a CPR instructor and then proceeded to tell the class that before you begin CPR, you must ask the family's permission and that they have the right to refuse on behalf of that individual!

Okay, now what do you do? You know that information is incorrect, but you certainly don't want to embarrass anyone in the class by saying - no, you're wrong! So rather than saying you're wrong, turn it into a positive. How about something like - "Wow, you are way ahead of me, but that's a wonderful introduction to some of the legal ramifications involved in CPR and choking." Then you can go into the details of asking permission of someone who is alert and oriented versus "implied consent". You may also want to touch on living wills, etc. at this point.

The hint is to never make a student feel embarrassed about providing wrong information - take the opportunity to make it into something positive. But definitely re-iterate the correct information.

Do you have a real-life story or an anecdote you'd like to share? Email them to us. If we use it, you'll receive a free stock T-shirt!

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FREE
Disposable
Penlight

 
pen lightWith every order over $15, you'll receive one (1) FREE Disposable Penlight.

One patch per order please! You must mention code: #07-DIPN when you call in your order.

Offer Expires: 9-1-10