Greetings!

Why all the buzz about

"Web Content?"

The meteoric rise of Facebook, Twitter, YouTube and the Blogosphere has sparked an overall trend for user-generated content on the WorldWideWeb. Businesses are now paying attention to their web content and giving customers the opportunity to contribute relevant information and participate in today's online consumer conversation.

Traditionally, consumers and business-to-business clients rely on word-of-mouth recommendations when deciding whether to buy a product or service. The same can be said of today's Internet-savvy consumers who tend not to respond to high-pressure sales techniques. Most know exactly what they want even before they contact a manufacturer, retailer or service provider. They like to do their own independent research. They visit consumer review websites, learn to identify a product's pros and cons, and investigate a company's competition as part of their buying experience. They know which brand offers the best value, and who is getting the highest ratings for customer satisfaction.

This trend in buying habits makes it essential to maintain an Internet presence that provides more than just information. Companies are creating web content with timely data, well-written articles, podcasts, hyperlinks, video marketing, consumer reviews, problem-solving forums, micro-sites and Google Adwords - to name a few of the innovative marketing tools available with new technology.  

User generated web content is a vital marketing tool for identifying a target audience, connecting with customers and expanding brand awareness. A customer-centric business strategy integrates all aspects of marketing from print to social media, which are the newest models for prospecting and targeted communication.

To find out how to create a competitive edge with web content and social media, as well as printed material, call us today.

To your success online and off....

Silva Devarj

VP, Creative Director

If there are other topics you would like us to cover in future e-marketing, please drop us a line at:

devarj@devarj.com

Devarj Design Agency

www.devarj.com

100 E. Lincolnway - Suite 202 | Valparaiso, IN 46383

219-476-0600 or 219-923-0906

2011 American Package Design Awards

Devarj Design Agency Promotion

* Complimentary Sessions With Devarj Executives 

We have cleared our schedule on Thursdays from 3pm to 5pm to discuss your marketing concerns - anything from Website issues, to social networks, to generating sales leads, to branding. These talks  

are informal; anything that's on your mind is fair game. We're available to listen, share, and help in any way. 

DEVARJ DESIGN

Devarj Design Agency won an Award of Excellence in the American Package Design Awards of 2011. Sponsored by Graphic Design USA magazine, this prestigious competition honors outstanding work in various media from across  

the country. The annual event receives more than 1,500 entries.

Devarj was recognized for its self-promotional package of materials created for the Valparaiso Chamber of Commerce annual business expo. The Devarj theme for  

the event was "Forecast Your Fortune WIth A Cootie Catcher." This unique packaging is showcased in the Package Design Awards issue of GDUSA.

Contest Winners  

(When you reach Contest Winners page, click Alphabetical Listing of Firms, then click Devarj Design Agency.)

Acknowledgement

"We would like to send our sincerest thank-you to Devarj Design Agency for supporting the Munster Chamber of Commerce's 7th Annual Administrative Professional & Support Staff luncheon.

We appreciate your generosity. Your support makes this event extra special for the attendees!"

Sincerely,

Wendy Mis

Executive Director 

Munster Chamber of Commerce