FEBRUARY 2011


The Shoppes of Heritage Village 


"Where Details Matter"

Heritage Village

TABLE OF CONTENTS - Click on Link Below for Shortcut
In The Spotlight
Lots Going On...
Just A Note...
The Key to Great Savings

In the SpotlightIN THE SPOTLIGHT






"Where eclectic funk meets simple elegance" in eyewear; Hilda McFall Fialko,

owner/optician has been an optician for twenty-six years and has always made it a goal of hers wherever she worked to bring the latest in fashion eyewear and lens technology to Citrus County.


EmPower Eyewear, a new automated pair of eyeglasses, will be released in April and MezMerEyes has been chosen to be the exclusive distributor in this area. Please check the website for more information on this exciting new product; - MezMerEyes carries too many designers to mention them all, but a few are Dior, Versace, Valentino, Fysh, John Varvatos, and Roberto Cavalli. They also carry Costa Del Mar, Maui Jim, RayBan, Nine West sunglasses, also shirts and hats from Costa Del Mar and Maui Jim. Dr. Bruce Fosen, an independent Optometric Physician, originally from Joliet, IL, retired from the Army Reserve and has over thirty years experience. Eye exams are available four days a week including Saturdays; they also can take your own doctors prescription and make that pair of glasses that you have always dreamed of.


Hilda was born in Dade City, FL and grew up spending her summers swimming in the Withlacoochee River. As a child her family often came to Citrus County to fish, camp, and swim. Little did she know as an adult after living in Idaho, Tennessee, Virginia, and South Carolina that she would eventually live here and become a part of this community. She dreamed of having an "Optical Boutique" and that dream was realized in the summer of 1995 when she purchased "Optical Express" in the Crystal River Mall, where she practiced over five years. In October, Hilda moved her office to The Shoppes of Heritage Village to continue her dream. Hilda is married to local pediatrician, Ira Fialko, and they have five sons and two granddaughters.


MezMerEyes is complete family eye care; exams, contacts, eyeglasses, sunglasses, and accessories. They also accept EyeMed insurance. Hilda appreciates all of the loyal customers' who have followed her throughout the years and invites them to visit her at The Shoppes of Heritage Village. Hilda, Tracy Cybil Linhart (Licensed Optician for over seventeen years), Meriah Perry (Enrolled at Hillsborough Community College in the Opticianry Program), and Ms. Dell Holden will be happy to assist you in your selection of the perfect eyewear for you.


Contact Information:


631 N. Citrus Ave. Ste. C

Crystal River, FL 34428


Please Visit Our Website

"What's Happening on the Avenue"

Shoppes of Heritage Village 
Be sure to visit the following links to the Shoppes of Heritage Village.
 You can also follow the link to the Shoppe's Website for further details

Manatee Toy Co.

The Cotton Club  
La-Te-Da Boutique 352-563-2572


Cafe on the Avenue

 Heritage House
All About Nature

SuGaBug Kids

Wine & Tea Bar
MaryBeth's Bridal 




Join Our Mailing List!
Lots Going On...

Click on image 
 Upcoming Events Calendar 

Friday, February 11th 


Earn $25 SuGaBucks

when your purchase $50 between 5-7 p.m.

SuGaBucks can be redeemed on your next $50 purchase.

For more information, call 352-563-0650.

 Saturday, February 12th


Market Day with Art is adding treasures to
our 2nd Saturday Event. We are looking for antiques and vintage collectibles to compliment
our artists and crafters.
Market Day Vendor
Information & Application


Just A Note...

The Cotton Club
We have a special going on now thru February 6th. Everyone has special treasures and trinkets they keep close to their heart... Receive this Keeper of my Heart Dish absolutely FREE with a single $100.00 Brighton Purchase. Limit one per person, while supplies last. Heart Glass Dish ($25 Retail Value). 
Don't forget to join us for our every Friday Fashion Shows at The Cafe on the Avenue and The Highlander Cafe during lunch hour. For more information, call (352) 563-2582.


~ Dianna and Betsy 

Give a gift that lasts all year, a beautiful pair of sunglasses like Dior, Versace, Roberto Cavalli,  Costa or Maui Jim. We have gift certificates available for Valentine's Day. For more information, call (352) 795-2020.

~ Hilda Fialko


Cafe on the Avenue

 We are pleased to announce that Cafe on the Avenue now offers a full bar, which includes  liquor, wine, and beer.


         We are now accepting reservations for Valentine's Day.



Don't forget to stop by the shoppes and enter in the drawing!

Call (352) 795-3656 for more information.


 ~ Tracy Carver


Back Porch Garden Wine & Tea Bar

Please check out our great menu
to get your taste buds going!
to open and print your menu!

FREE Tea Classes on Tuesdays and Thursdays
Lunch and Afternoon Tea on the Patio
R.S.V.P. - Seating is limited

 For more information, call (352) 564-1500.

~ Norm & Gail Willden 

Heritage House

Manatee Toy Company

FREE GIFT with any purchase on Market Day

with Luv from the



For more information, call (352) 795-6126.


~ Helen Anderson



Downtown Fashions at 

We are making room for Spring Merchandise. Take advantage of the 50%, 60% & 75% OFF Winter fashions.


Join us for our weekly fashion show on Thursdays at The Cafe on the Avenue and The Highlander Cafe during lunch hour.


For more information, please call (352) 563-2572.


~ Cheryl Kaylor




All About Nature


All About Nature has designed Mondays as "Manatee Monday" and will offer any manatee items from inventory at a 20% discount. Home of the "Crystal River Manatee Destination" T-Shirt, All About Nature price on Mondays is only $11.99 each. Choose from 2 fabulous colors. While supplies last thru March 31st. The All About Nature gift store wants to make your Manatee Destination to Crystal River enjoyable and save you some money while in the area. Check us out, we are located within Heritage Village, downtown Crystal River.


Also, please check out our coupon below for your great savings!



Please call (352) 563-1425 for more information.

~ Roger and Pat Osborne

The Key To Great Savings are Below


Click on each shoppe
to open and print your coupon.

Heritage Village Walking Map


 "Whether Crystal River is your home place or you're traveling through, we encourage you to include Heritage Village as a stopping place to relax and unwind during your daily travels near or far. For the traveler, we know your Journey is not complete until you've  found that Unique treasure that represents the memory...our goal is to make sure you find it here at one of our many specialty shoppes".
What more can you ask for...a sense of Yesterday, with an Artistic Flare of today's Market, all for you right here at "The Shoppes of Heritage Village".
 Antique Truck
 Once you turn off of US Hwy 19 in Crystal River onto North Citrus Avenue and see our old red "Classic Antique" truck, you'll know you have arrived. 




These Cottages are available for rent.





For more information, please contact Laura Lou Tolle Fitzpatrick at 352-564-1400.

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657 N. Citrus Avenue, Crystal River, FL  34428  
   Office Phone: 352-564-1400

JUST A NOTE: If any customer is on our mailing list and would like to forward an email to a friend or would like to have them join our mailing list, please DO NOT FORWARD DIRECTLY FROM YOUR INBOX. You have to go into the newsletter or event itself to click on the link (Forward to a Friend or Join Our Mailing List.) The newsletter (past or current) will be also available on - That's to keep our customers on the mailing list unless they themselves decide not to.