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CEO CORNER
The Makings of a Successful Telephone Fundraising Campaign
Most often, small, grassroots nonprofit organizations use direct mail to connect with donors. This method may work for some constituents, but not with all. Any successful donor campaign should include multiple communication strategies, as each donor's preferences are different. You may find that some prefer to be contacted by mail, some by email, and others by phone. Discover which method(s) is preferred by each donor, and us it.
If you are thinking about adding telephone fundraising to your donor solicitation strategy, consider the following factors:
- Develop several compelling scripts that appeal to varying age groups and cultures. Avoid the traditional boring appeal.
- Continue using the method for those who give. Discontinue calling those who do not. Track results ongoing and use them for future planning.
- Use volunteers and train them well. Make sure they are prepared to answer questions and address positive and negative responses.
- Do a test run to identify your strengths and weaknesses. This will serve you well, as hindsight is 20/20.
Telephone fundraising is not easy. It requires careful planning, supervision, and people who are not afraid to ask others for money. Despite the amount of sweat equity required to pull it off, it could prove to be a profitable slice of your fundraising pie. Don't assume it won't work.
Chataun R. Denis, CEO  | |
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FUNDING NOTICE
GSU School of Social Work Is Now Accepting Community Project Proposals
Georgia State University School of Social Work requests proposals from Atlanta area organizations to have second year Masters students work with them on a community project. Projects involve groups of four students that partner with an agency to plan, implement, and evaluate a community project. Projects will be selected and conceptualized this fall. Implementation of projects will be January to April 2010. Proposals are being accepted now thru September 4, 2009. Details and an online RFP form can be found at Georgia State University's website. For more info contact Dr. Fred Brooks at fbrooks2@gsu.edu, or 404-413-1059. | |
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COMMUNITY SPOTLIGHT
"Hands On Atlanta is a non-profit organization that helps individuals, families and corporate and community groups find flexible volunteer opportunities at more than 400 service organizations and schools. Hands On Atlanta volunteers, now 37,000 strong, are at work every day of the year building community and meeting critical needs in schools, parks, senior homes, food banks, pet shelters, low-income neighborhoods and more". For more information, visit the Hands on Atlanta website, or call (404) 979-2800.
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Training &
Development
August 15th | 12:00 pm | $9
August 15th | 1:15 pm | $9
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Grant Source News
8/2009: Grant Source clients received $333,176 in awards during Qtrs 1-6. ROI is over 2,000%! Congratulations awardees!
7/2009: Grant Source completed two DeKalb County Human Services grant applications requesting over $94,000.
7/2009: Grant Source CEO attended Outstanding Atlanta's 41st Anniversary Celebration at the Law Offices of Nelson Mullins.
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