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CONFESSIONS OF AN ENTREPRENEUR
Out-of-the-Box Fundraising
Managing a nonprofit isn't easy, especially when there is no earned revenue strategy in place to generate ongoing income. Yes, to say the least, the nonprofit journey is likely one of the most challenging of all business structures.
I was brainstorming with a friend who manages a grassroots nonprofit that raises money for cystic fibrosis research and to help families with children diagnosed with the disease. Her group has come up with a really innovative fundraising strategy to raise money. They're using kids!
To their surprise, after recruiting 29 kids to help raise money for their walkathon, this group of unsuspecting children raised $11,000 in just a couple of months! What a blessing! It is this outside-the-box thinking that can help your organization survive during challenging times when donations and grant contributions are down.
Another idea for nontraditional fundraising is the five dollar campaign. This same group has over 600 fans on Facebook. This is a possible untapped resource. A simple fundraiser could be to design a $5 campaign (asking that each Fan contribute a one time $5 donation or $5 each month for the next 3 months). This might be a long shot, but some donations are better than no donations.
If you wish to share your Out-Of-the-Box fundraising ideas, please visit our Grant Source Blog.
Chataun R. Denis
Nonprofit Business Consultant & Trainer |
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