by Wendy Burge 
 

Last week I shared the first three, of five distinctions, entrepreneurs must start to clarify for them selves when it comes to getting paid what they are worth. The remaining two points are often where the biggest "aha's" occur for people when they link to the value of their service as more than just the deliverable. Here the belief systems we hold about ourselves, our service, and money must really shift as conscious entrepreneurs are now opening up and bridging the idea of a purpose-filled business experience as being equally important for them self as it is their customers. To read last weeks article click here. 

 

Building a Business vs. Transforming Lives
Understanding the structure in which a business is created and, even more, why a business was started in the first place, is where this distinction must be addressed.  If a business was built to remove the conditions of working for others, then the point of building that business is based on the idea of "job creation". In that situation, many of the same 'rules' will be applied because the only thing done was to replace the environment while maintaining the same familiar structure from the past work experience. 
 
Alternatively, if an entrepreneur spends the time to really evaluate the transformative value they can achieve being in service to share and, as well, to experience themselves through a lifestyle business model, then the value in the freedom it offers has a higher value.  There is then no need to compare your service with others as the more value you provide the more people will be willing to pay. Hiding behind old beliefs around your worth will only be damaging to your business growth. To ensure that you are charging in relation to the value you offer also means that you must invest in your own growth. The more you stretch your personal operating system with the help of therapists, coaches, mentors, and such, means you value growth in the process of your own business in relation to the transformations you experience, too.
  
Earn Money vs. Claim Money
This is the biggest shift for people to comprehend when it comes to charging what they are worth. Essentially, the majority of people have been conditioned to believe that we must be in the process of doing "work" to earn money. Our value is based on external feedback, opinions, and assessments of our worth by others. Often people feel inadequate or that they have not become enough yet to be paid for their worth in relation to what others project back to them.  People are in a constant state of competition to earn the right to make more, to have more-let alone receive praise and appreciation.
 
However, if you are authentically setting the wheels in motion to create a business that provides your service with intention to support and transform client's lives then the issue is less about earning and more about knowing your value and worth. Furthermore, by setting fees that serve both the clients and you means you are so claiming this. If you are still operating from an 'earn money' belief and are not aware of this belief, it will trip you up as you will run around trying to create more value by doing more. You do not need to earn more credibility through certification to prove your worth. You will represent it with your gifts of service and knowledge in the value you have to offer others. Believe and know you are enough today!

Clarity between all the distinctions provided helps small business entrepreneurs build external structures in their business that supports their fees through the value, customer experience, and their overall knowledge. As well, increase the internal structure of confidence and self -worth which radiantly shines through their business and service.

  
© 2009 Wendy Burge - Radiant Edge Consulting.

WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: Conscious Business & Marketing Coach Wendy Burge publishes the On the Edge! weekly ezine--Where business, marketing, and lifestyle meet. If you're ready to have radiant marketing, make more money, and have more freedom in your small business, get your FREE tips now at www.RadiantEdgeConsulting.com