Happy Wednesday!

 

I first want to put forth my gratitude for all the great feed back I am receiving from people about my ezine. I have been to many networking events lately and am delighted by the comments of support from my readers, some of which I had only just met. It was my intention to offer a much-needed, new view point towards business and marketing topics with the perspective that business can be a form of personal, as well, professional development.

There has been such a shift in our own personal awareness for fulfilled lives that it is not surprising to see so many people go into business for themselves. And this is what I am finding as I talk with people. The desire to create or make a business that allows them this freedom and at the same time does not feel like another job. I have also heard their challenges within the start-up phase of their business, the need for more leverage about structure and support, and a "biggie" how to determine fees and pricing.

You may be thinking how are these topics related to marketing, Wendy? Well, simply put, as a relationship marketing specialist (and from my days as a coach and therapist) I know of no other relationship better to develop than that of the one we have with ourselves.

How you view yourself and believe in your own abilities greatly impacts the impression people take away when they met you. And as a small business entrepreneur you are creating a business where YOU (and all you present) are what people are buying just as much as the services you offer. There is nothing more attractive than the natural confidence of a person who knows they are on purpose in their life.  So it is my intention to help shift your awareness about marketing from being a dialogue you have "out there" with people to get them to buy from you to one you have with yourself and how you wish to serve people through your passions, natural talents, and giftsthrough the structure of a business. Clarity around this anchors the message you want to share with the world and it makes for more radiant marketing.

So over the next few weeks I have developed a series of articles that will focus on this idea in order to help start your internal dialogues about what you really want your business to look like, as well, how to structure your marketing so it supports your efforts.

 

Here is to your radiant success!