3rd Quarter 2009
Dawn Rockas Head Shot  


It's in the air. . . it's hope.  We as Americans all have it.  Some days it's stronger than other days, but it's there...it's inherent in our fiber as citizens of this fine collection of states. 
You may have noticed that my messages are filled with optimism and the promise of good days, no matter the circumstance.  This optimism stems from how inspired I am by you, the NYPCMA members, who fight to keep America meeting, fight to keep yourselves from being right-sized, fight to keep the human decency in your daily affairs and fight to inspire our next generation to make lemonade out of lemons.
If we take away anything from the last nine months, it is that you cannot put a price tag on human decency.  Character is created out of hard circumstances, not when things are easy. Join me as we dust off our fall wardrobes, put our kids in another school year, finalize our Q4 conferences and sales missions and prepare ourselves for the promise of a recovering economy.
Warm regards,
Dawn Rockas

Dawn D. Rockas, CMP
President, NYPCMA
National Sales Director
SDCVB-Northeast Sales Office

Planners and Suppliers Share A Piece of
Their Mind at June Roundtable Workshop

by Diana M. Brady, CMP
Manager, Events Marketing, CARTUS

NYPCMA turned the tables, allowing planners and suppliers to 'have their voices heard and to hear their colleagues,' at the chapter's June Roundtable Workshop. Networking sessions are great but most of the time we end up talking about our positions, who's who and what's new instead of picking each others brains for best practices, valuable learning experiences and tried and true techniques. 

Read More ....


NYPCMA meeting attendees had the opportunity to participate in up to three roundtable topics.                  
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Become a Story Teller: How to Increase Your Influence Every Time
by Sue Hershkowitz-Coore, CSP

Imagine this: You're on a site visit and instead of the sales person talking about the square footage of the ballroom, you're listening to a story about how the new carpet was selected because the colors represent peace, earth, and good luck.
Stories (and storytellers) can change skeptics into committed and engaged followers. They can help buyers see the benefits of saying yes to your project or product, and can help you stand out from the competition.

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Lead Your Team to New Levels of Excellence

Friday, November 6, 2009 
Hyatt Morristown Hotel, Morristown, NJ
Jerry T 
PCMA Best in Class Speaker: Jerry Teplitz, JD, Ph.D., CSP
Is your leadership style damaging your team? Your style can either encourage productivity and energy, or increase negative behavior. Given the amount of stress that meeting professionals and suppliers are under, it is no surprise that sometimes it may be hard to keep your energy levels up. This interactive session will show you how to become a more effective leader when you increase your energy level with these tools and techniques.
Registration not yet available, but coming soon.

Sponsored by:
  Lee County CVB

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Detroit CVB Ad

   1st Place Winner:  Sundown - San Juan, Puerto Rico, April 2009
   Pia Carpenter, Puerto Rico Convention Bureau

Detroit CVB Ad

  2nd Place Winner:  Little White House - Delaware, August 2009
  by Stacey Courtney, Modern Language Association

Detroit CVB Ad

   3rd Place Winner:  Street in Chartres, France, June 2009
   Samantha Bowerman, Strategic Meetings Group

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Upcoming PCMA Event at Wharton
Executive Edge

Make the Right Choices

During Tough Times

Roch Parayre, Ph.D.,
Fellow at the Aresty Institute of Executive Education
Wharton School, University of Pennsylvania.


Wharton School, University of Pennsylvania - Huntsman Hall

Prepare your future success strategies now. This rare, value-priced Wharton School experience is guaranteed to positively impact your organizational results.

LEARN MORE about the curriculum and key takeaways ....

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Upcoming NY Area Association Events
June Speakers/Sponsors

SEPT 11    The Lawyer Is In

Jonathan Howe, Esq.
President/Senior Partner - Howe Hutton, Ltd.

11am-2pm  The Westin Jersey City Newport  
Program/Registration Information

In This Issue
Planners & Suppliers Share at June Meeting
Become A Story Teller
Lead Your Team To New Levels of Excellence
Photo Ops Contest Winners
Executive Edge Program at Wharton
September Program: Education Day
Think Sponsorship
Service In Sync at Bowery Mission
Call For Volunteers: Program Committee
Member News
Volunteers of the Quarter
Welcome New Members


Education Day


Tuesday, September 15, 2009
Come join us for NYPCMA Education Day!
Network, gain knowledge and insight on the latest technology, join industry panel experts to talk about the latest trends and challenges we face and earn valuable continuing educational credits.

- Breakfast & Registration
- Hot Technologies in The Meetings Industry
- Your Work. Your life. Taking the Struggle Out        of the Balancing Act
- Lunch
- Industry Panel:
This highly interactive session will provide attendees with the ability to ask what's on THEIR minds.  Six panelist representing hotels, airlines and planners will respond to important questions and issues raised by our audience. 

Registration Information ...


Thanks to Our

The New Yorker Hotel

The New Yorker Hotel

Visit Our Sponsor

Thanks to Our

Detroit CVB

Visit Our Sponsor

Volunteer Now

  Get involved .... become a
  chapter volunteer. Click on
  the button above and a chapter
  representative will contact you
  to discuss.

Education Day Drawing
Will Benefit

PCMA Education Foundation

The PCMA Education Foundation reaches the meetings and conventions community at many levels to give back to the industry. It is proud to have funded grants, scholarships, research and educational programs/products that have helped to elevate and advance the industry and its professionals.

Quick Links


Being a supporter of the NYPCMA Chapter creates goodwill between your organization and the membership.

NYPCMA offers opportunities for you to demonstrate your commitment to the professionalism and development of the meetings and hospitality industry ...  as well as access to a targeted audience, to showcase your products and/or services.

No sponsorship is considered too small and there are many ways to co-partner with other suppliers, or even planners, to make your contribution go even further.  

For More Information Contact:

Rocco La Forgia
NYPCMA Sponsorship Committee Chair 
Phone: 212-820-1715

Detroit CVB Ad
Join PCMA's Official LinkedIn Group, become a fan on Facebook, follow PCMA on Twitter, read Chairman John Folks' Blog (un)Conventional, and view the latest photos and videos from PCMA events.

Join PCMA Social Media

PCMA 2010 Logo


Year after year, leaders in the industry return to this meeting for its relevant, valuable education and outstanding opportunities to network.

Program & Registration Information...

Service In Sync at the Bowery Mission

Tuesday, November 3, 2009 2009 PCMA
6:00 - 8:30 pm
The Bowery Mission, Manhattan

Join in the annual tradition of NYPCMA's Network for the Needy®'s ongoing mission of service
within our community by volunteering to work at The Bowery Mission on Tuesday evening,
November 3rd. We have space for up to 10 people.  You can sign-up at New.York.Area.Chapter@pcma.org

The Bowery Mission has been serving the homeless community since the late 1800's. You can help by preparing and serving dinner, as well as in cleanup. Service In Sync® (SIS) is a national PCMA program encouraging members to come together and give back to their local communities on behalf of the meetings industry during the first week of November.

Our chapter's activities & community service projects are always worth the effort so please sign up early!

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Detroit CVB Ad
Call for Volunteers: Program Committee 
As an industry professional in touch with current industry trends and developments, we invite you to participate on the 2010 Program Committee. Volunteers are the heart of the New York Area Chapter of the Professional Convention Management Association (NYPCMA). 
The Program Committee is looking for members who want to get more involved with NYPCMA.  Anyone with fresh ideas is welcome to join. The Program Committee wants your input for developing programs that our members would be interested in and would like to see this year. The goal of the committee is to provide high-quality education to our members and networking opportunities for local industry partners. 
With input from the NYPCMA Board of Directors, membership and PCMA headquarters, the Program Committee plans and executes chapter meeting programs and educational content. The committee is also responsible for 
  • Selecting program topics, speakers and program content
  • Confirming speaker requirements and arrangements
  • Designing invitations to members for monthly meetings
  • Overseeing the coordination of onsite logistics
If you are interested in joining the Program Committee, please contact Kenneth Letavish at kenneth.letavish@ibo.org

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Jeff Wood, Meetings Director, American Institute of Chemical Engineers has published his first novel -
Detroit CVB AdLyft Faetels: Inner Peace is volume II in a trilogy by the author. Essentially a fantasy, the book has a serious aspect to it from which we all could learn a little bit about ourselves and the realization that the planet is a finite place, that if we irretrievably befoul our own nest, there may be no other alternative than total annihilation. The book is now available on Amazon.com. Work is progressing on the other two volumes: Lyft Faetels, Volume I and Lyft Faetels: The Beginning, Volume III. In addition, he has composed a humorous children's book entitled The Backward Man.

Samantha Bowerman, CMP, Strategic Meetings Group President and NYPCMA Past President was interviewed by Reuters Television in a July 24th segment entitled Recession Mauls Events. Samantha gave a sobering recap of where we stand in the US but with an optimistic outlook for the future of the meetings and events industry due, in part, to the intense focus of upper management on how these programs will be conducted in the future.

Got News? Send your story to nypcma.news@gmail.com for publication in our next newsletter.

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President's Volunteers of the Quarter

Vols RevThere is an inherent dilemma with a newsletter that gets published quarterly: what if you have two exceptional volunteers?  My mom would say to divide things equally; after all, you can make one half out of any whole.  In the spirit of my eighty-year-young mother, allow me...

Hannah Wai-Director of Marketing/Communications HannahWai

If you looked up the word Marketing in Webster's dictionary you might see a picture of Hannah Wai.  Hannah embodies the true definition of marketing,
as she is always thinking about who, what, when, where and why.  Hannah's devotion and tactical marketing skills have led the way for: Converting the NYPCMA newsletter from word to digital by selecting Constant Contact; redesigning and making the NYPCMA web page more interactive; garnering local and national press coverage for NYPCMA events, Pay What You Can Initiative and Service In Sync annual program and reaching more readers by adding ESSAE, MPINJ, MPIGNY and MPIWEC to our mailing
lists.  Thanks for putting NYPCMA on an expanded map, Hannah!!!

Rocco LaForgia-Director of SponsorshipRoccoLaForgia

If you looked up the word Chutzpah in Webster's dictionary you would see a picture of Rocco LaForgia. Rocco joined NYPCMA in 2008 as Director of Sponsorship.  I was President-Elect and remember thinking,"Whew, another direct and outspoken person!"  It wasn't until 2009 that I understood that Rocco cuts to the chase so he can have more time to do what he is known for: helping others, namely NYPCMA.  With a strategic mind and hard to resist demeanor, Rocco has single-handedly created and launched the NYPCMA Sponsorship RFP, secured a sponsor for each portion of every NYPCMA program in 2009 (if he could find a sponsor for cell phone and restrooms breaks-he would),
secured the first ever NYPCMA Silver Sponsorship, orchestrated the production of the NYPCMA event
signage, and he continually works to make NYPCMA sponsorships equitable and relevant.  Here's to our
direct, tactful and helpful Rocco!!!    
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Welcome New Members!

Catriona Anderson                                    Cara Parsons
Marketing Manager, Association                  Senior Manager, Corporate Events
Visit Scotland                                            Open Solutions
Stacy Atkinson                                          Lassi J. Pensikkala
Program Manager                                       Managing Director
St. Luke's & Roosevelt Hospitals                  Scandi International Destination Management
Patricia J. Brennan                                   Seya Rochester
Account Director                                        Meeting Planner
Sheraton Puerto Rico Convention Center     SourceMedia
Hotel & Casino                 
Patty M. Buehier                                       Sherry Russ, CMP
Business Development Director NA              Director, IEEE Meeting & Conference Management
Business Events Sydney/NA Office               IEEE

Elizabeth R. Daly-Szczerba                       Guiseppe Sanfilippo                 
Senior National Sales Manager                    Group Meeting Manager
Turtle Bay Resort                                       SourceMedia

Mary Lynn F. Daur                                     Benoit Sauvage, CMP
Sales Manager                                            President
Salem Waterfront Hotel & Marina               Connect Travel Services
Julie Davidson                                          Laurie James Scott
Meetings & Incentive Manager                    Business Development Manager
Tourist Office for Flanders, Belgium            VisitBritain
Sean Dempsey                                          Nicole Sinclair
Vice Presidnet & Director of Sales              Associate Director of Sales Recruitment
Saddlebrook Resorts, Inc.                           Starwood Hotel & Resorts Worldwide
Elaine Ellison                                            Wendy A. Starr, CMP
Senior Conference & Events Planner           Event Manager, Conference Operations
Lockheed Martin                                        Oracle Corporation
Daren Kingi                                               Serene Tan
Vice President Sales                                   Area Director, STB Americas
Marriott International                                 Singapore Tourism Board
Richard J. Lerman                                     Don Walker
President & CEO                                         President
North-American Association of Uniform       The Harry Walker Agency, Inc.
Manufacturers & Distributors
Bonny Ma                                                 Jennifer Weinberg
Student                                                     Meeting Planner
New York University                                   SourceMedia
Rosemary Oldham                                    Dawn Will
Manager, Marketing Services                      Team Leader, Global Conferences Conventions
GAF Materials Corporation                         Pfizer, Inc.
                                                               Susan C. Yaniero
                                                               Conference & Events Specialist
                                                               Institute of Management Accountants

CORRECTION:  In our last issue we misspelled the last name of new member John Failla of Tesoro Events.

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PCMA New York Area Chapter's main purpose is to represent PCMA on a local level by offering quality educational seminars, along with the opportunity for members to contribute their time, knowledge, and experience through networking and committee involvement to further the professionalism of the meetings industry.
NYPCMA Communications / Newsletter Committee

Director, Marketing/Communications: Hannah Wai, CASE, New York Marriott Eastside
Production Editor:  Lynne Nordone, CMP, LAN Events
Copy Editor:  Leslie Di Leo, CMP, American Montessori Society
Contributing Editors:  Stacey Courtney, Modern Language Association;
     Emily Nichols, Metroplitan Exposition Services

Contribute an article and earn CMP application and re-certification points.
Contact Lynne Nordone at