2nd Quarter 2009
Dawn Rockas Head Shot  


The NYPCMA Board of Directors wants your feedback.

In January, we gave our commitment to demonstrate a return on our member's investment by offering relevant education, formalizing our planner subsidy program, and taking action on member evaluation comments.  We want to know if we are making the grade.  We're not looking for "at -a- boys or girls".   We're looking for candid feedback, so don't be shy!

In April we offered a  program that spoke to maximizing ROI in a downturn economy and in June we'll bring together some of our membership finest with peer-to-peer round table discussions on current, pressing topics, that are relevant to these historic times.   Again, are we on track, and if not, how can we speak to your needs?

While NYPCMA has no scheduled events for summer 2009, we'll be working behind the scenes on our September 15 Education Day; relevant break-out sessions and our annual State of the Industry Panel discussion.  If you have an idea for a topic or want to help develop our Education Day, let's hear from you!

Thanks for your membership in NYPCMA and your enthusiasm in this 2009 moment.  Contact new.york.area.chapter@pcma.org with feedback, opinions and ideas, along with your availability to volunteer on a NYPCMA committee!  Without you, we're nothing!

Cheers to the promise of summer!
2009 PCMA
Dawn D. Rockas, CMP
President, NYPCMA
National Sales Director
SDCVB-Northeast Sales Office
Maximizing ROI In A Downturn Economy
by Anastasia (Stacey) Courtney
Manager, Exhibits and Special Sessions, MLA

What makes your job successful in the eyes of your clients, attendees, and boss? How can you evaluate whether attendees' needs are being met by your conference offerings? What are some meeting formats that maximize attendee participation and information retention? How does ROO (return on objective) impact ROI (return on investment)? These are some of the questions that were addressed at the recent NYPCMA event.
Read More ....

June Speakers/Sponsors

(L-R) Portland April Program Sponsors: Julie DeWeese, Oregon Convention Center; Shawna Wellman, CMP, Travel Portland; Speaker Izzy Gesel; Teri Hackney, Portland Marriott Waterfront Downtown; NYPCMA President Dawn Rockas; and Cara Tobias Ingram, Travel Portland.                  
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Social Media:
Compete Smarter to Win More Business!
by Sue Hershkowitz-Coore, CSP
social media heart
Imagine this: The decision makers are really interested in your product or service and because they can't find anything they consider engaging or authentic, they click off your website.....

Just yesterday (or at least it seems that way) a website and attention to email etiquette were all you needed to be a savvy influencer. Not so much anymore. Yes, of course, they're still important (and the etiquette hasn't changed). Without the additional advantages of being connected through social media, however, you are losing business.

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It's The Economy, Stupid!
by Emily Nichols
Account Executive, Metropolitan Exposition Services

future street sign
The economy is undoubtedly a large and immediate problem, upon which we as an industry are justifiably focusing our attention.... However, when
this storm clears, we have
some underlying conditions
with which to contend.
Before we officially entered this recession, the hot topics in our industry were pharmacodes, technological innovations, and generational shifts.  When the recession ends, those issues will remain -- how much of challenge they present depends upon whether or not we lose sight of them in the storm.

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Upcoming NY Area Association June Events
June Speakers/Sponsors
JUNE 3     Mid-Year National Travel Industry Update
HSMAI - New York Chapter
11:30am-2pm  The New Yorker, New York, NY
Special "member for a day" pricing for NYPCMA

June Speakers/Sponsors
JUNE 15    It's Always Lunchtime Somewhere on
the Planet
MPI - New Jersey Chapter
11am-2pm  Meadow Wood Manor, Randolph, NJ

Program/Registration Information

In This Issue
Maximizing ROI In A Downturn Economy
Social Media: Compete Smarter
It's The Economy, Stupid!
June Program: Roundtable Workshop
Photo Ops
Network For The Needy
New Member Spotlight: John Faille
Dress For Success at UNH
Volunteers of the Quarter
PCMA Multicultural Awards


Round Table Graphic

Tuesday, June 9, 2009
Attendees will have the unique opportunity to engage in discussions about a variety of topics currently affecting our industry. Moderators will introduce the topic,
current trends surrounding the topic and open the discussion for attendees to share knowledge, ideas, best practices, possible future trends and problem resolution.
- Rallying The Troops
- Making the Most of Budgets
- How to Increase Attendance
- Top 10 Must Have Contract Addendums
- Working With and Finding Value in CVBs
- Supplier/Client Relationships

(Minimum fee $25)
Applicable to all NYPCMA Members and Non-Members. Please RSVP By 6.5.09

Registration Information ...


Thanks to Our

Detroit CVB

Grand Hyatt

Visit Our Sponsor

Thanks to Our


Visit Our Sponsor

Travel Portland Logo

Visit Our Sponsor

Volunteer Now

  Get involved .... become a
  chapter volunteer. Click on
  the button above and a chapter
  representative will contact you
  to discuss.

Quick Links


underwater photog

Summer is here ... so keep your camera handy to capture memorable
professional or personal moments to share with your industry peers in our next newsletter!

Send your .JPG or .GIF image files to nypcma.news@gmail.com with a caption description of your image subject(s), date and location.

Submissions Due:  August 17th

The best photo will be awarded a special prize...so, snap to it!

Hershey Meetings Ad

Chapter Meeting Attendees Give Back To The Community

NYPCMA members have the opportunity to help others by participating in Network for the NeedyŽ (NFTN) drawings at our quarterly chapter meetings.

Chapter NFTN director Anna Blumenfeld has identified select New York area charities that use over 90% of their funds for program expenses.

At our upcoming June meeting, the drawing winner will select from one of these great causes for which 100% of the money raised will go to the designated charity:

Fund for Public Schools - Dedicated to improving New York City's public schools

Elton Johns Aids Foundation - Providing funding for educational programs targeted at HIV/AIDS prevention    

Children for Children - Children and Family Services

Watch for further details on how you can get involved in our chapter's annual community service project that will take place in November. It is a great team building and networking opportunity for members.

Founded in 1990, Network for the NeedyŽ (NFTN) started a simple initiative to donate leftover food from conventions. NFTN has now grown into an PCMA organization-wide educational program for industry professionals to become educated in how to give back to their communities through meetings.

Contact Anna to learn how you can get involved!                                                                  Back To Top


Failla, John

Welcome to NYPCMA new member John Faille!

A self-described "corporate refugee," now CEO of his Scarsdale-based company
Tesoro Events, John advises organizations on the role that virtual events can play to enhance current business and stimulate new business for the corporate and association markets and beyond.

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Dressing For Success at the University of New Haven
by Caitlin Mariano, Incoming UNH Student Chapter President

dress for success
On April 27th we held our annual Dress for Success event with the help of NYPMCA vice president Karin Bagnall and past president David Riederman. The two were judges for the event and helped the students learn how to dress for the business world. Each of our four models dressed in a different category of business attire: business professional, business casual, gala, and summer internship. We had two male models and two female models that dressed to perfection and were provided details on how to improve their outfits for each category. After the models walked the runway the judges took questions from the audience and answered all of the questions the students had. Afterward, students stayed for coffee and dessert while they continued to network with Karin and David on a more personal level.

Some students had questions that related to them personally and were given the opportunity to speak with them one-on-one about what to wear and what not to wear. As the students and business professionals gathered and formed conversations, I stood in the back and looked around to see another successful Dress for Success. Our President, Michael Markowitz is graduating this year, and we were all proud to put on a successful event for him. As incoming President, I plan to produce another Dress for Success event next year and hope additional chapter business professionals will be able to attend to see what we do and provide students with more useful information on how to dress for success!                          
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President's Volunteers of the Quarter

Vols Rev
Past Presidents of NYPCMA

NYPCMA incorporated in 1993.  Throughout the years, each President led their Board of Directors and committees in delivering relevant education and networking opportunities to the New York area membership.  The following represents a partial list of NYPMCA Past Presidents. 
These individuals have remained involved and engaged with NYPCMA.  Let's all take a moment to recognize their devotion to the New York Area of PCMA.
Don Diorio, Concierge Services Group
Maribeth Kraus, Modern Language Association
Deborah Richardt, American Thoracic Society
Susan Wall, Nicholas Lence Communications, LLC
Diana Voto, Disney Destinations
Dean Altvater, Hilton's Luxury Brands
Frank Lynch, March of Dimes
David Riederman, Hyatt Hotels Corporation
Donna Kelley, Marriott International
Samantha Bowerman, Strategic Meetings Group
Jeff Fagan, Marriott International
Dean D'Anna, Starwood Hotels & Resorts
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PCMA Awards Multicultural Scholarships to NY Area Student Members

Three New York Area PCMA chapter members have been awarded PCMA Multicultural Scholarships and will receive $1,000 each to offset the expenses of tuition, textbooks and other associated educational costs.  

Congratulations to Hyunkyoung Lee of NYU, Jessie Joseph and Vanessa Perez of Monroe College!

Student awards are based on need and candidates must have a minimum 3.0 overall GPA, complete an essay on either what influenced their interest in the hospitality field or on a relevant industry topic, as well as provide a recommendation from a faculty member.
H. Lee
Hyunkyoung Lee, is a junior (Class 2010) majoring in Hotel and Tourism Management, with a concentration in Conference and Event Management, at New York University. She was introduced to the convention industry through her first internship with INTERCOM Convention Services in Seoul, Korea. Her next internship with Seoul Tourism Organization revealed her new passion in the destination marketing industry and showed her the value of conventions as a way to bring businesses to a destination. The two experiences have significantly inspired her and set her career goal in the convention industry.
jessie joseph
Jessie Joseph, currently in her third semester at Monroe College, is a Hospitality  Management major. Before coming to the U.S., Jessie received an advanced diploma in City and Guilds' Food Preparation curiculum, but it was her job studies at both a large and small hotel in Trinidad that diverted her interest out of the kitchen and into hotel management. Jessie hopes her course studies at Monroe, where she maintains a GPA 3.75 average, will bring her one step closer to her dream of managing a hotel, and ultimately own her very own, in her native Trinidad and Tobago.

Vanessa Perez, a Monroe College sophmore (Class of 2011) majoring in Hospitality, will obtain an associates degree in Culinary Arts in April 2010. It was Vanessa's Colombian grandmother who most influenced her interest in the hospitality field. Her grandmother's passion for preparing traditional family recipes gave her the idea to open her own restaurant where Vanessa saw how dedicated, hard working and happy she was with her business that it inspired her to follow the same path. When she owns her own restaurant, Vanessa will use some of her family's recipes and remember the importance of not only working to satisfy herself, but also to satisfy others - the guests.  
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PCMA New York Area Chapter's main purpose is to represent PCMA on a local level by offering quality educational seminars, along with the opportunity for members to contribute their time, knowledge, and experience through networking and committee involvement to further the professionalism of the meetings industry.
NYPCMA Communications / Newsletter Committee

Director, Marketing/Communications: Hannah Wai, CASE, New York Marriott Eastside
Production Editor:  Lynne Nordone, CMP, LAN Events
Copy Editor:  Leslie Di Leo, CMP, American Montessori Society
Contributing Editors:  Stacey Courtney, Modern Language Association;
     Emily Nichols, Metroplitan Exposition Services

JOIN OUR EDITORIAL TEAM ... Contribute an article and earn CMP application and re-certification points. Contact Lynne Nordone at nypcma.news@gmail.com.