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Welcome to another issue of the MinorityBuzz eNews!
August 2008
 Odessa HopkinsGreetings!

In this issue, meet Sharon R. Pinder, CEO of The Pinder Group and Creator of the Top 100 MBE Awards.  Learn what the state of Maryland and Liberia have in common, and hear why "On The Backs of Blacks" benefits all Minorities.
 
Also, visit two of our own MinorityBuzz.com featured members; get the Buzz on this month's must attend events; also, find out how to grow your business through bartering with other businesses and the etiquette of businesss cards when dealing with international prospects or clients.        

Let our viewers hear, first hand, what's going on in your organization. To become a Featured Leader, please email your Bio to leader@anotherapproach.com.  To Sponsor the Featured Leader Segments, please give me a call at 1.877.433.3810 for details. You would be showing your support to thousands of small business owners.

Sincerely,

Odessa Hopkins, President and CEO, Another Approach Enterprises and MinorityBuzz
 
Sharon Pinder - SmallMeet this Month's Featured Leader, Ms. Sharon R. Pinder, CEO, The Pinder Group, LLC. Creator of The Top 100 MBE Awards. 
 
 
Click Here to View Our Video Interview with Ms. Pinder 
 
 
In our interview, Ms. Pinder speaks about how Liberia began with freed Blacks from Maryland. She also speaks about her Daughter, whom survived the civil war in Liberia, her book "On The Backs of Black," The Top 100 MBE Awards and her former role as Special Secretary.
 
To learn more about The Pinder Group, LLC, or to find out about how you can participate in The Top 100 MBE Awards, please visit their website. To obtain a copy of this interview in DVD format, please call us toll-free at 1-877-433-3810. Quantities are limited.  
 
Click here to Sponsor our Featured Leaders Segment
PROMOTE YOUR BUSINESS
at the Upcoming Black Caucus Expo
for just $100.00
 
Reach thousands of African American consumers during the annual Black Caucus Expo in Washington DC on September 25, 26 & 27. Its an election year and the turnout is slated to be one of the most attended ever!!
 
For a flat fee of $100.00 MinorityBuzz.com will allow its "paid" Premium and Basic members to include one item (Brochure or Postcard and a Promotional Item, i.e. Bag clips, pens...) in its collective marketing package during this year's Expo.*
 
If you are not a member, join now for $75 for the year ($175 savings) in order to take advantage of this rare advertising opportunity.

Call Ms. Hopkins at 1-877-433-3810 today for more information!
Five Questions to Answer When Creating Your First Website
07/17/2008 - By Tom Now of Website Marketing NOW - StartupNation.com

 "Wow, what a great website!"
 
This is what you want your prospective customers to think when they visit your website. So, where do you start when you've decided to create your first site?
 
A great first step is to read through StartupNation's 11 Steps to a Successful Website. This will give you the nuts and bolts for development of a site that helps you build business.
 
And to take your website to a new level, thrill your site visitors and beat the competition, there's more that you can do. Specifically, you should ask yourself the five additional high-level marketing questions listed below.
 
Five Questions to Ask Yourself
1. How are you going to measure success?
2. How will your website help your prospective customers achieve their objectives?
3. What are the competition's strengths and weaknesses?
4. What is your differentiation?
5. How can you make site visitors feel, "Wow, I've got to work with that firm!"?
 
How are you going to measure success?
 
First, determine the type of website you will create (lead-generation, sales, educational, etc.). Next, identify your measures of success. One year from now, what does the website need to produce in order for you to consider the site successful? When defining your success metrics, be specific. You might be trying to make sales on your website, but exactly how much revenue and at what average revenue per order do you need in order to hit your profit goals? It is this laser-like focus that will enable you to gauge success on a monthly basis, empowering you to know when changes need to be made to your website.

More>>>
Linda Seidel  Professional Cosmetics

Linda Siedel foundations match any skin tone in the world. Her unique technique to corrective makeup has been recognized and applauded by medical professionals, the cosmetics industry, the media, and most of all, by her clients of all skin tones.

 
Business Best Practices 
06/20/2008 by Amy Cho - Businessweek

Use creative approaches to expand business
 
Small businesses may struggle to grow in today's economy, but they can take creative measures to ensure they don't stay stagnant. Such measures include contacting former customers, expanding referral networks, seeking out strategic alliances, considering a merger with another firm, implementing cooperative advertising, expanding product lines and conducting an overall re-evaluation of the business. Newsday (Long Island, N.Y.) (7/7)

Businesses can appeal to coupon-clippers
 
Businesses may want to consider using coupons as a way to appeal to customers and increase sales. Businesses can take a number of approaches when creating coupons for today's consumer. Consider making a "gas-saver" coupon for free shipping, or flattering the customer by making a "savvy shopper" coupon. Los Angeles Times (7/7)
Exit Realty
Whether you are buying or selling a home, Exit Powerhouse Realty should be your first step. Our dedication and commitment to our clients is our No. 1 priority. We will walk you through the process and celebrate with you at the closing table!
 
Let's make this happen! Exit Powerhouse Realty will make your purchase or sale a reality. From start to finish we will work until our obligation is fulfilled and you are satisfied, and comfortable, in your new home. We want to make your dream a reality!

New to the area? As a native Washingtonian, let me be your guide to homeownership. You know what you want, and I know where to find it. The best schools... the best shopping... the best communities... Get what you want without settling for less -- and on a budget you can live with. Give me a call, or email me today!
 
Upcoming Events

 
When: 5:30pm - 7:30pm Monday, August 4 2008
Where: Baltimore Museum of Industry, 1415 Key Highway Inner Harbour SOUTH Baltimore, MD 21230
 
Contact 410.825.0036 to register. 
Cost:  $55 Members/$65non-Members. 
 

When: 5:30pm - 7pm Thursday, August 14 2008
Where: Uno Chicago Grill, 7272 Wisconsin Avenue, Bethesda, MD 20814

Call to RSVP at 301.652.4900
Members - Free; Non-Members $20.00
======================================
 
For More Events visit our Events Section or
The Networking Loop (Maryland Networking Events)
In This Issue
Meet Sharon Pinder
Five Questions to Answer When Creating Your First Website
Linda Seidel
Business Best Practice
Exit Realty
Quick Links
Our Affiliations
Meet Our Showcase Members
 
 
The Marilyn Johnson Sewing Studio
 
AllStar Construction
(website coming!) 
 
Gateway Title (Paperless Closing)

 
 
 
 
 
 
 
 
 


 
Looking for an INNOVATIVE, CREATIVE, ADVERTISING solution thats affordable and works?
 
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 AAE Business Image
 
Join MinorityBuzz.com.  Let us promote your product or service on our directory with other professional businesses and independent agents.  Our directory is quickly becoming a household name. Be sure your business is with us as we reach new heights...Together!
 
Looking for a way to get your Coupons and marketing material into the hands of trade show attendees?  Become a Showcase Member and let us distribute your items to thousands of attendees at tradeshows throughout DC, MD & VA.  Click Here for more information on Membership Benefits. 
 
Looking to ad your coupon to our eNewsletter?  Give us a call at 1.877.433.3810.  
 
Closing Headline
Thank you for reading the MinorityBuzz eNews and viewing our Featured Leader! Video Segment. Please help us "Keep the Buzz Going" by forwarding this informative eNewsletter to your distribution list.