Despite the volatility of the stock market in recent weeks, the number of congregation that are contemplating new capital and endowment campaigns is increasing if our phone and email inbox is any indicator.  If you are among the increasing number of congregations that are planning such a major, once-in-a-generation endeavor, here are our top ten reasons-with apologies to David Letterman-to assure the success of your efforts.

 

10. Your campaign has a definite timetable: Mini-goals are crucial to keeping the campaign running according to schedule. If you set a goal such as "Raise $500,000 in the first two months," you will be able to stick to your schedule much more easily than if you set only a goal such as "Raise $1 million no matter how long it takes." Set challenges for yourself and your solicitors and reward solicitors when certain goals are achieved. Don't save the praise until the end of the campaign.

9. Your campaign has been planned out from start to finish: Campaigns generally begin with a quiet phase and end with a celebration of achieving the campaign goal. You must, as we always say, begin with the end in mind. Work backwards from your celebratory event or groundbreaking and create a blueprint for campaign success and remember:
Proper Planning Promotes Possible Positive Performance.

To read reasons #8 - #1, please click here.