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Simplifying Selling.
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Ask the Stager
**all your staging questions answered** |
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Add Value Beyond What Your Sellers Expect...
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We Love Our Clients and They Love Us Too! |
"I've never seen anyone so suited to her work as you are - you're creative, hard working, diligent and so good with helping people make tough decisions about getting rid of or rearranging their "stuff." You take a lot of the pain away!"
-Suzan Erem, formerly of Boalsburg and now Iowa
(Suzan had a house that sat on the market for much longer than it should have. Some simple staging that only involved rearranging of furniture and very few decorative accessories got them an offer in only 4 days upon completion of the staging.)
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Greetings!
Oh my! We have learned a lot about our local housing market over the past 8 years. It's quite a ride and we love every moment of it!
As you know, dealing with seller expectations can be difficult. We don't need to tell you that. We do hope we can help you manage seller expectations more easily and successfully with the tips below.
Read on...
Simply,
Jessica Dolan Bringer of Order |
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7 Deadly Sins of Overpricing and NOT Staging
The more staging we do the more situations we are experiencing. In order for each the seller, Realtor, and stager to be successful in a sale we must all be on the same page or at least in the same chapter.
We consider it part of our job to further educate your sellers on some topics. However, there is a fine line and we do our best not to cross it.
Too often we are meeting with sellers that have unrealistic pricing expectations. It is not our job to discuss pricing with them, but it is our job to discuss how staging will affect their pricing. It is an added plus to educate sellers on the marketing side of their house sale. We hope this helps and very much encourage you to share the following with your sellers.
The best way to increase the odds of a successful sale, or as we call it, the Sure Sale®, is to make sure both price and condition reflect true and fair market value.
We always ask list price before we start any staging consult. We do this because it's important for us to know where to make improvements to stay in line with buyer expectations. It's important to neither under or over improve for the buyer demographic.
We cringe when we hear "I want room to negotiate, but want to leave the house as is". This is the deadlist of all home selling combinations. While there are many, this is the worst. Use the tips below to save yourself, your sellers and us from a frustrating, unsuccessful sale.
Let's take a look at the 7 deadly sins of overpricing combined with not staging:
- Sell the Competition. Overpricing in combination with lack of staging really only helps you sell your neighbor's house. There's a good chance that house has been staged and is priced appropriately. You make their lower price seem like a bargain.
- Slow to Show. Today's buyers are incredibly well educated; almost to a scary point really. If they see an overpriced home during their online search very likely they will not visit this home in person. A inperson visit is what is needed to make the emotional connection to a home. If you can't get the showing, you can forget getting an offer.
- Ultimate Loser? You! You are going to lose a large percentage of buyers who are outside your inflated list price. These are buyers looking in the price range that your house will most likely end up selling for. However, you will have wasted precious time, energy and added undue stress trying to get your original asking price.
- Price + Days on Market = Bad First Impression. The longer your house sits on the market, the more it becomes stale and uninteresting. And worse yet, buyers will almost always ask "What's wrong with this house?" when they see a high days on market.
- Negative Negotiations. The negotiation process can be difficult enough, but trying to get through the negoations on an over priced home can really leave a negative impact on all involved parties.
- Bang for Your Buck. When a new listing hits the market, both Realtors and active buyers alike will know it. If your home starts out with an overpriced image, it can be very hard to reignite interest once it's lost.
- Appraisal Assumption. You know what they say about assuming, right? You don't want to assume an appraisal will match your high asking price. With over 90% of buyers seeking bank financing, banks are very cautious about their lending. If you home won't appraise for the list price, it's likely the sale will fall through for lack of financing.
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Ask the Stager |
Jessica:
We bought our house in 2006 and are looking at barely breaking even or even losing a bit. We have little money to do some needed improvements and are worried how this might affect the sale. What are your thoughts on listing As-Is?
-Bryan, State College
Dear Bryan,
Oh boy, this is tough one to answer. I'm afraid I don't have enough information to really provide solid guidance. As-is wording, for me, typically is a huge red flag.
If your house only needs some relatively simple updates and such, it should be priced to sell, but avoid the use of the words As-Is. It would be wise to meet with a Realtor to have the home assessed and have them to do a market analysis. This will give you a much better idea of where you stand in the marketplace.
I'm sorry, but I either need to see the home or know a little bit more to answer you appropriately. Feel free to send me some more information. :)
Simply,
Jessica
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Where is Room to Breathe Speaking? |
April 9: Belleville Civic Club
7pm
Living Simply
April 12: Penn State University
8am
Living and Work Simply & Happily
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Thank Your Sellers and Buyers With Room to Breathe Gift Certificates!
What better way to thank your buyers and sellers than with a gift certificate to help them unpack, get organized, arrange furniture, receive a paint color consult or anything else RTB offers?!
The gift of simplicity.
And today, you can Buy One Hour, Get One FREE! Keep the hour for yourself or gift to your seller or buyer!
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