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Room to Breathe E-Newsletter
-Realtors Only Edition-
In This Issue
How to Best Use A Stager to Sell More Homes!
Why Choose Room to Breathe?
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Testimonial

"They did a lot of the changes you suggested and we updated all the pictures as you suggested. They were duly impressed with your knowledge and professionalism and the follow up service you provided. I am sure they will be referring you to their friends and family!"

-Keller Williams Agent
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Issue: # 16 June/2008
Greetings!
Whew, you're keeping me very busy and I'm loving it!  I feel like we're a great team and look forward to more future work together! 
I've been talking with several area Realtors about how to develop the optimal staging relationship.
Please read to learn what we've come up with to get the most out of your staging company.  
Feel free to share your questions or thoughts too! 
 
Sincerely,
 
Jessica, Bringer of Order 
 
        
www.RoomtoBreathe.us                         
 
P.S.  Please forward this email to anyone you feel may benefit from the information and invite them to join our mailing list.
Best Ways To Use a Stager to Sell More Houses!

There are some key elements in getting the most out of a staging service.  If only it was as simple as counting to three and snapping your fingers, but it's a little more involved.  Working as a team with your stager will provide optimal service to you and your sellers. 

Sellers will be impressed and you'll be happy with your increased bottom line! 
 
1.) Communicate.  This is #1 because it's so important...communicate with your stager AND your seller!  Share client comments, showing/open house feedback, realtor tour feedback, and your own thoughts. 
 
Reply to emails and phone calls within 24 hours.  Even it's just a quick "thanks", "I got it", or "be in touch soon". 
 
Good communication will ensure things don't fall through the cracks.  (Although there shouldn't be any cracks if you've called in good stager-Ha!Ha!)
 
2.) Follow Up. Room to Breathe always makes sure you get a copy of the Sellers Sure Sale Plan*.  Make sure to follow up with your sellers to see how things are going.  Encourage them to complete all items on the plan for most effective staging.  Room to Breathe will also follow up with your seller and offer any additional assistance needed.
 
3.) Team Work.  Think of your stager as a member of your selling team and treat him/her as so.  Together you will sell more houses quickly and impress your sellers with your exceptional services.
 
4.) Sell Staging to Your Clients.  Help your stager sell addtional staging services to your sellers.   The one hour initial visit is typically not enough to obtain the visual appeal a house must make to buyers. 
 
Sellers often have a hard time realizing the value of proper staging.  A couple hundred dollars of upfront costs could bring them not only a very quick sale, but also a higher than asking price sale.  The costs will most likely be recouped. 
 
5.)  Do Unto Others.  If you expect speedy service and fast turn around from your stager, treat them as you would like to be treated.  They in turn expect efficient communication and timely payment for their exceptional service. 
 
Ask about setting up a retainer with your stager of choice.  Sometimes a pre-payment discount can even be applied to this option.

Please join Room to Breathe in creating a winning team that will conquer the housing market!  :) 

What would you like to read that we haven't written about yet?  We would love to answer your questions or address your concerns. 

Contact us today at 814.360.1063 or [email protected] 
 
 
*The Sure Sale Plan is a detailed written assessment that covers the staging suggestions made during the in home consultation.  It provides the sellers with a room by room list of items to change or improve.
Why Room to Breathe?
Let our last quarter stats speak for themselves...
 
DOM     Asking Price    Final Sales Price   Staging Investment
.5      $199,900     $199,000        $1900
2       $469,900     $473,500        $2000
3       $144,000     $149,000        $600
6       $255,000     $255,000        $750
7       $214,900     $205,000        $100
8       $289,900     $285,500        $60
14     $224,900     $224,900        $6,500    
14     $149,900     $153,100        $2700
15     $162,500     $160,000        $160
45     $895,000     $890,000        $60
 
Centre County Averages:
2005:  49 DOM
2006:  58 DOM
2007:  75 DOM
2008:  95 DOM
 
Room to Breathe Staged Properties DOM:  11.5  
Buy 2 hours Get Free Potted Flower Arrangement!
 
(A splash of color on a front porch is especially inviting!)
 
Buy Now
  • Provide your Sellers with the assistance to get their house sold quickly and easily!

                        OR

  • Use the hours for the Home Staging of multiple properties!
Offer Expires: 6/15/08