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Whether you attended Convergence last month or have other events on your marketing calendar, one of the key components to the success of an event or trade show, is follow-up. Important as it may be, many organizations seem to fail miserably at it and don't take their event investments seriously.
Don't let this happen to you! Here are some post-event tips to maximize the opportunities and get the best ROI:
- Prioritize the leads and follow-up immediately!
- Include an offer when following up
- Debrief and analyze
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Need Help Creating Demos? |
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Microsoft's Demo Showcase Suite is a collection of demonstration resources that includes a Demo Showcase application for creating your own click-through demos as well as this community site to manage your demos, search for demos and distribute demos you've created. Click-through demos are great way to show your audience how a solution or product functions without having a virtual machine or product environment running. You can also share demos with others through the Demo Showcase website.
To learn more and get started creating your own demos, click here. |
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Marketing Stickiness: Keep Your Audience Coming Back for More |
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What is Marketing Stickiness?
Audiences are constantly inundated with marketing messages, and only by providing value can you win the battle for customer attention. Sticky marketing doesn't focus on simply attracting customers to your business; rather, it aims to make your audience return by offering them a good experience and valued-oriented content. Let's explore how you can make your marketing sticky.
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