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2012 Social Media Marketing Predictions: Find Out What They Mean for You |
 Social media will play an even bigger role in marketing for B2B in 2012, according to Socialmediab2b.com. Here are some ways that social media will evolve this year:
1. B2B Websites Become the Ultimate Social Destination
B2B companies will understand this year that it is more productive to drive traffic to their owned property, their website. This is where you can control the environment and are not subject to the whims of others. Many B2B companies not only need to update their websites, but add social components like Facebook and LinkedIn shares to allow visitors to spread the word about your company.
2. Blogging Accepted as Hub of B2B Social Media Success
A blog goes hand in hand with the B2B website as a social destination. Companies that post valuable, educational content to their blogs at least once or twice a week will drive traffic to their blogs (and websites) through a combination of search and social media. Many B2B companies are challenged by the idea of creating content, but there are enough resources and examples of compelling content that marketers running blogs shouldn't have a problem publishing posts that make a difference in their traffic.
3. Social Media Lead Generation Taken Seriously
Many B2B companies will launch dedicated programs to generate leads through social media, and they will succeed. As more B2B companies take this approach to adding real, measurable results to their social media efforts, the easier it is for C-Suite executives to take social media seriously. Every stage of the buying process benefits from a better educated customer that results from significant social media content efforts.
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Marketing Tips You Can Use | |
How to Set Up Your Social Media Schedule
As we mentioned in a previous blog post, Tips to Staying on Track with Social Media, we discussed how to proactively use social media and how you can stay on track without getting overwhelmed. Here are some additional tips you can use to schedule and plan your social media activity.... Read more.
6 Web Design Trends to Make Your Site Get Noticed With the arrival of HTML5 and CSS3, websites are becoming more interactive and appealing than ever. An updated, modern-looking, and easily navigable website is vital in today's market. If your company is considering a redesign of your website, keep the following trends in mind.... Read more.
Did you know that social media adoption by small and mid-size businesses has doubled in the past year? Did you know that people are spending an average of 25 percent of their time or more with/on social media and blogging? Read more. |
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Marketing Q&A
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Question: How can I make the most out of my company's Google+ page?
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Let Us Create Your Case Study
| | Do you have happy customers? Then how about letting them tell your story through a compelling case study? Through February 2012, we are offering a special incentive for our case study creation services. Contact us to learn more and get started today. |
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About Us
| Looking Glass Marketing has a proven track record in delivering affordable, results-driven marketing solutions for Microsoft partners. From strategy to execution, we offer a broad range of services to fulfill all your marketing needs.
For more marketing advice:
 Contact us: Looking Glass Marketing Phone: (614) 453-5927 jennifer@lookingglassmarketing.com |
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The Five C's of Convergence | |
 Learn how to make the most of Convergence 2012 from leading Microsoft ISV and eCommerce solution provider, Azox, Inc. Even though Azox is a long-time Convergence exhibitor, the team spends 3-4 months planning and working on the event to make it successful. Giuseppe Ianni, Director of Sales at Azox, provides the following insightful tips:
- Create and update your messaging for your booth, collateral, website, etc. so that you are conveying a consistent image throughout all your marketing communication.
- Capture attention of attendees through impactful giveaways, promotions, and viral videos. Pulling them in is half the battle!
- Communicate with your database of partners, customers, prospects and Microsoft contacts before the event via pre-show emails, social media and phone calls encouraging them to visit your booth, setting-up one-on-one meetings and providing tips on how they can make the most of the conference.
- Coordinate with your internal teams on important Microsoft events, break-out sessions, and keynotes so that you also get the most out of Convergence. Check out the Convergence agenda here.
- Connect, Connect, Connect...face to face, online, at your booth, lunch or dinner, or a late night event. And, after the event is over don't stop communicating and connecting. Be sure to have a follow-up event plan in place before you go so you can capitalize on all those leads quickly when you return to the office. Click here for post-event follow-up tips.
Whether you're exhibiting at Convergence or not, these are all great tips could be applied to any trade show or large event you attend. Convergence will be held March 18 - 21, 2012 in Houston. To learn more, click here. |
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