Looking Glass Marketing

Welcome to Looking Glass Marketing's Newsletter

Greetings!  


Welcome to the first issue of Looking Glass Marketing's quarterly e-newsletter. As one of today's leading marketing service providers for the Microsoft channel, this newsletter offers an additional way for us to connect and share valuable information with you.

 

The goal of this newsletter is to provide readers quick and easy marketing tips and information that can help you improve your marketing potential. Our issues will feature:

  • Marketing tips and tricks
  • Microsoft Partner news
  • Special offers and promotions   
  • And more! 

Please feel free to contact us with any questions or suggestions about this newsletter or our offerings. We look forward to hearing from you!

 

Happy Marketing!

 

Jennifer Culbertson

Owner/Consultant
Looking Glass Marketing
 
Marketing Tips You Can Use

Tips to Taking Full Advantage of Twitter's Features  

It's no secret that using Twitter is a quick and timely way for your company to communicate with past, current, and potential customers. But what many businesses don't realize is that Twitter is also an effective tool to integrate and maximize the connection between all of your social media accounts.... Read more.
 
Tips to Leveraging Tablets in Your Marketing
Tablets are the hottest new devices for business people and it's estimated that businesses will buy 10 million tablets this year. With the rise in popularity of tablets comes a new opportunity for businesses: how can you use tablets to boost your marketing efforts? Read more.
 
Marketers love email newsletters for many reasons-for being inexpensive, timely, and trackable. But that also means that your prospects and clients are always being bombarded with newsletters in their inboxes. How can your newsletter stand out from the crowd? Read more.
In This Issue - Fall 2011
Marketing Tips You Can Use
Marketing Q&A
Improve Your Search Ranking on Microsoft Pinpoint
Get a Free Marketing Assessment
Marketing Q&A
Question: What's the best time of day to send my email communications to ensure maximum readership?

About Us
Looking Glass Marketing has a proven track record in delivering affordable, results-driven marketing solutions for Microsoft partners. From strategy to execution, we offer a broad range of services to fulfill all your marketing needs.

For more marketing advice:


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Contact us:

Looking Glass Marketing

Phone: (614) 453-5927

jennifer@lookingglassmarketing.com

 
Improve Your Search Ranking on Microsoft Pinpoint

Microsoft PinpointSo you've listed your products and services on Microsoft Pinpoint but you're still not getting the traction you want. Here are some tips to improve your search rankings and get you noticed on Pinpoint:

  • Keep titles short and sweet - Keep your product or solution titles to 10 words or less as visitors often stop paying attention after about eight words. Also, you don't need to include your company name or your product name in the title as its stored elsewhere in your profile.
     
  • Use customer vocabulary - The Pinpoint search engine uses relevancy to match searches to partner solutions, so think about the search terms your customers are using in the "Search for" field and put them in your title and profile.
     
  • Get customer ratings and reviews - Improve the relevancy of your listings in search results by getting your customers to submit honest reviews about their experiences with you, your software and services. Encourage them to go to the Reviews section of your company's profile and click on the Submit a Review button. It's quick and easy to do!
     
  • Align with Microsoft competencies - Customers can easily recognize qualified Microsoft partners through the new Microsoft competencies - Silver and/or Gold competencies are considered in search rankings. 
     
  • Earn the CfMD credential (Certified for Microsoft Dynamics-for Microsoft Dynamics partners only) for your applications -  Applications with this distinction are considered in search rankings.

 

For more details on how Pinpoint can work for you, click here to view a short video or contact us.

Receive a Free Marketing Assessment

Free Marketing Assessment

Have you considered the value a third party can bring to reviewing and assessing your current marketing materials? If not, let us help you by evaluating your existing marketing materials such as collateral, newsletters, ads, emails, and direct mail pieces. A Marketing Assessment can bring a fresh perspective on how prospects and customers view your company as well as provide objective feedback on how you can improve your marketing efforts.  

 

Contact us today to learn more about our complimentary marketing assessment!