The Evolution of Print Ad Design

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Print ad design has come a long way in the past few decades. If you opened up a phone book or newspaper back in the early 90's, these are typical of the ads you might see:
In the yellow pages industry, we call this "type in a box." Back in the 60's, 70's, and 80's, that kind of ad might have worked. All of the ads looked like that. Then about 15 years ago, companies like ours began pioneering the use of full color in ads, sharper newsprint images and more creative design. The result was something more like this:
 In the past few years, graphic artists have really begun to live up to their titles. Sharper printing techniques allow us to focus in on faces, enhancing the human connection people feel when they look at an ad. Whenever we can, we have tried to replace boxes with curved lines, or with no lines at all, along with much more dynamic colors and graphics:  Can you see the difference? If you want your ad to stand out, a "type-in-a-box" ad will actually do that. If you want your ad to stand out for the right reasons, try something like the ad above. Looking for something even bolder than that? Take a look at the "Picture of the Month," below. Thanks for your business, Reed
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