As many of you know, gun sales are continuing to break historical records. We're happy to report that trend is proving true here in our little shop in Yulee thanks to loyal customers like you. From November 2011 through Jan 2012, SAO's revenue is up a whopping 40% over the same period the prior year. Thank you all for your support!

     Why is this happening? Many reasons, no doubt. Forbes recently published an article exploring this phenomenon. A couple of excerpts:

"This $4.1 billion industry "has had nineteen months of growth in an otherwise anemic economy...Back in 2009 gun manufacturers labeled President Barack Obama as the "best gun salesman of all time...However, there is a lot more to it than a president scaring the public...

Fun, new action-shooting sports, such as 3-gun and sporting clays, are also bringing in a lot of new shooters, especially women [and] popular shows, such as The History Channel's Top Shots, have helped to showcase how much fun shooting can be...[O]ther factors include the fact that the number of hunters has actually risen in a number of states. Then you have returning servicemen and women who are staying with the shooting sports. 

New Web Shop Now Open -Thousands of Gun Goodies Now Available on our Website 

     Wish we had done it sooner!  We launched the new SAO Web Shop Tuesday evening and received our first order Wednesday afternoon. 

     As y'all know, we are a small shop that simply cannot stock a whole lot of inventory (like some other less friendly competitors in the area who shall remain unnamed).  But we can usually order anything you're looking for and have it in a couple of days. Well, now you can order it yourself right here:

http://secondamendmentoutfitters.com/gun-shop/online/

  The SAO Web Shop is provided courtesy of one of the largest wholesalers in the firearms industry so you now have access to thousands of items at fair, competitive prices. All orders are shipped to the store in Yulee for you to pick up and, if it's a firearm, we waive the $35 transfer fee. 

New Members Only Benefits   

     Over the holiday season we offered all customers a 20% discount on bulk ammo orders of 500 or more rounds of the same caliber. This turned out to be a very popular promotion. So, we've decided to add ammo discounts as a permanent annual membership benefit.

Bulk Ammo Savings

     From now on, any active annual member will get a 20% discount on 500 - 999 ammo orders and a 25% discount on orders of 1000 rounds or more.

Member Only Pricing 

     Members should also be on the lookout for "Members Only Pricing" on in-stock items in the shop. For instance, T-shirts are discounted 20% for annual members. Members Only price tags will soon be showing up throughout the shop on a variety of accessories and gear also.

Member-Get-A-Member Goodies     

     If you're already an annual member and you refer a new annual member to SAO, we will add a free month to your term and give you a FREE T-Shirt. If your friend pays in full up-front, they will get a box of ammo and a T-Shirt. There's just one catch - you need to use the coupon below. Thank you for your business and for helping to spread the word about our gun range.

     If you are not already a member and plan on shooting your handgun(s) and/or rifle(s) at least twice a month, you might consider joining the SAO membership ranks...especially now. Go here for all the details.

Have fun and stay safe,  

Michael Gorman

Proprietor

P.S.   If you haven't checked our Pics and Flicks page on the site lately, you might get a kick out of the latest video of one our great customers firing an H&K sub-machine gun on full auto. Click here to watch. 

P.P.S.   We're considering getting our Class 3 license and having full-auto weapons available for rent at the range. Let us know what you think by emailing us at info@secondamendmentoutfitters.com