SIAA's book roll and consolidation program has been very strong over the past year as evidenced by the $58MM in premium that was consolidated by 203 member agencies in 2010, but these book rolls and consolidations were limited by the SPCs' inability to capture book rolls outside of an individual Master Agency state or territory. With the implementation of Rate Matching in the majority of our Master Agency territories, SIAA Strategic Partner Companies now have the ability to market their book roll capabilities and competitively capture business from the regional and mutual carriers of non-Strategic Partner Companies that do not support the SMA business model. As a result, SIAA SPCs that provide rate matching on book rolls are now positioned to capture members' non-SPC books of business across entire regions, and for the first time with SIAA, roll business on a national basis!

SIAA Members write business with over 900 companies and report to SIAA the premium of EVERY company they place business with. The top 25 non-SPCs alone represent over $450MM in premium that could be rolled to our Strategic Partners. That is in addition to the $250MM+ in new premium that has filtered into the IA distribution channel over the past several years from our former direct writer and captive ISMs.

Over the next few months we will be making a number of changes to our premium reporting systems that will give us a very clear look at what is written by our member agencies. Our goal is to combine as much business as possible with our Strategic Partners from non-SIAA companies and we will be working closely with SIAA SPCs to develop and implement national book roll programs. During our SIAA Business Meeting in San Antonio this October, we will be rolling out a new National Book Roll Program to our members. As part of the SIAA SPC National Book Roll Program we'll be providing SIAA SPCs with premium penetration reports of SIAA non-SPCs on a state by state basis. Our goal is to combine as much business as possible with our Strategic Partners from non-SIAA companies.

A major enhancement planned for the site in 2011 is the introduction of social media, which will serve to draw more attention from search engines in addition to establishing interaction with potential customers. The site will undergo continuous improvements over the next couple of years as part of our initiative to generate more leads for all SIAA members.

Agents can now connect their EZLynx and Vertafore (PL Rater) online quoting platforms to insurancedeals4u.com. Consumers visiting the site are able to select an online quoting option. There is a significant advantage to SIAA member agents integrating their platforms into the site and at no additional cost to members for EZLynx CPLive product. Members should contact Connie Bedaw connieb@siaa.net or call 603.283.1312 to get connected to our lead generating website.