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Marketing strategies to recession-proof your business
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Our first event for 2009 will be on a very timely topic addressing ways to rejuvenate your marketing and sales efforts during our current and troubling economic environment.
Topics:
Marketing in times of recession and financial difficulty;
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How Google has become more effective than yellow pages;
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Where to investing your money in advertising that works;
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How to unlocking the potential of direct mail marketing;
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How to turn your website into a 24/7 salesman;
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Discover the marketing systems to generate hot qualified leads.
What are the outcomes of attending this seminar?
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How to attract the right market through lead generation strategies;
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How to start an effective Google Pay Per Click campaign;
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How to boost your organic Google listing;
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How to get onto the first page of Google;
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How to create landing pages to qualify your market;
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How to completely automate your marketing process;
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Secrets of successful direct marketing campaigns.
Who should attend?
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Anyone who is sick of wasting money on advertising that doesn't work;
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Businesses who are looking for marketing strategies to help grow their business;
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Anyone looking for ways of generating hot qualified leads and enquiries:
Location: Lighthouse Business Innovation Centre
Date: 17 Feb 10:30am-12:00pm
Cost: FREE
Register: enquiries@lighthouseinnovation.com.au
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| Lighthouse has a new home
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We will be opening the doors to our new home at The Box, 65
Tennant Street in Fyshwick this month.
There will be a formal Open Day announced soon, however if you happen to be in the
neighbourhood, feel free to drop in to visit us any time after the Australia
Day (that's 26 January).
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From the Lighthouse General Manager
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 Mentors Needed!
At Lighthouse, our primary aim is to assist early and growth
stage business to become investor ready.
We accomplish this through one-on-one consultancy, high-value
programming/events and hands-on project management and business development.
Frequently, our clients can also benefit from the skills and
experience of other business people-those who have 'been there, and done
that'. So, Lighthouse uses its extensive
networks to 'match' our clients with appropriate entrepreneurs and/or service
providers.
This 'matching' service is free and our mentors generally
contribute their time in the first instance.
However, should a client decide to pursue a more formal engagement, then
they are free to do so. There are even
programs available to assist with the costs of formal mentoring, such as the
ACT Government's InnovationConnect
program.
What sorts of things can a Lighthouse Mentor assist you
with? Examples include:-
Issues of Corporate Governance, including the
effective managements and running of your board of directors
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Business Development and Sales (e.g. marketing
plan, tender preparation, contract negotiations)
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Assistance with the engagement of business
service providers
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Executive Coaching and issues of work/life
balance
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Strategic Planning (including meeting
facilitation)
If you have already registered your interest with us as a
prospective mentor, then thank you very much.
We appreciate your willingness to help our clients and we will contact
you when we think we have an opportunity that might be suited to you
capabilities.
Additionally, we will be contacting you in the weeks regarding
a very special event we are planning specifically for our valued mentors.
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Upcoming Lighthouse Events
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Please register your interest today
We have lots of exciting events and programs in mind for the
New Year. Here are some of the things we
have planned:
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Marketing Strategies to Recession-Proof Your Business
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Understanding the Language of Intellectual Property
Protection
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Getting in to Contracts:
The Key Traps and War Stories
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Financial Forecasting:
Tools and Techniques (2-days)
Please visit our
website and subscribe to our RSS feed so that you can get the very latest information.
We also use our event calendar to 'market test' topics that we think might be
of interest to you. If you see a topic
that appeals to you (or not) then, please drop us an email.
To avoid disappointment, please don't
wait until the last minute to register your interest for an event.
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Innovation In the News
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2009: Year in Preview
The consensus from the pundits is the 2009 will be a tough year for business, but that opportunities remain for the nimble and adaptable. At Lighthouse, our indications are that entrepreneurs are using these nervous times to re-evaluate their business models and to whether downward pressure on prices by stepping up their sales and marketing activities in order to improve market share.
Here are some more predictions from a favourite Z-D Net blogger, Larry Dinigan. Do these hold water for the ACT and Region in your opinion?
Join the conversation here.
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| LIGHTHOUSE SPOTLIGHT
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Angel Investing
According to a Kauffman Foundation Report commissioned in
2007, the following three factors contribute to the success of Angel
investments:
- Due
diligence time: More hours of due diligence positively relates to greater
returns.
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Experience:
An angel investor's expertise in the industry of the venture in which they
invest also is related to greater returns.
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Participation:
Angel investors that interacted with their portfolio companies at least a
couple of times per month by mentoring, coaching, providing leads, and/or
monitoring performance experienced greater returns.
www.kauffman.org.
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New Connections from the ACT Government
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New Grant Funding Announced.
The ACT Government has announced the availability of two new
grant funding programs for innovation:
Innovation Connect aims to provide limited funding support
to accelerate the commercialisation process.
Trade Connect aims to assist ACT companies to enhance their
international market profile through participation in trade shows, market
research and access to export-focused
professional services.
Find Out About All ACT Government Grants Here
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Don't Play Hockey with your Prospective Investors
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After spending years evaluating business plans for a seed
fund investor, I can tell you that nothing screams 'amateur!" quite as loudly
as the hockey stick financial projection chart.
UPCOMING Event:
Financial Forecasting with Leigh Drake, Managing Director,
ARC Business Processes
This workshop will allow you to get the skills you need to
develop realistic financial forecasts for your business.
Take advantage of 2-days with our experienced
facilitator and other business people like yourself to share best practise and
work 'on' your business.
THIS EVENT HAS BEEN TENTATIVELY RESCHEDULED FOR MARCH. PLEASE EMAIL US TO REGISTER YOUR INTEREST.
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Boffin Bytes
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Who knew that we would ever Google in order to locate a
blogger who was also an expert in data mining?
Here are some of the latest boffin buzz words randomly selected from the
Computing section of the Canberra times.
Surely you know what they all mean, or will know by the end of 2009:
E-waste
Gershon Review
Cloud Computing
Twitter
Nettop
IPv6
https://en.wikipedia.org
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