Make sure your child's reputation is protected

Last summer Random House announced that it would be asking authors of young adult books to sign contracts with "morality clauses."  If the writer is caught doing anything that "damages your reputation as a person suitable to work with or be associated with children, and consequently the market for or value of the work is seriously diminished," the writer's advance can be revoked and the book deal can be canceled.

The concept of "morality clauses" is popping up throughout the entertainment industry as brand owners, entertainers and adult audiences realize the extreme importance of maintaining integrity and morality especially where children are involved.

In the past, stars such as Kate Moss have been dropped from advertising campaigns when incriminating pictures surface. Most recently, Olympic swimmer Michael Phelps has faced suspension from USA Swimming for three months and the loss of a major sponsorship.  Additionally, Chris Brown also lost a sponsorship due to improper behavior.

While risking the loss of a major sponsorship or being tormented by disenchanting photos in gossip magazines may seem like something only the stars need to worry about, reputation protection issues should be considered by anyone pursuing a career in entertainment.

"Take charge of your child's career and be involved!" encouraged Power Parent, Barbara Cameron (mother to Kirk and Candace Cameron) whose children have managed to overcome the pitfalls associated with many child stars.  "You have a choice and those decisions should be thought about before your child even starts in this business. Be smart, be aware, and be morally sound in your decisions for your child.  Have your moral line drawn and don't waiver from it."

So how can you protect your child's reputation? Here are some things even the newest entertainers (and their parents) need to consider:

Your Myspace/Facebook account: Yes, Facebook "helps you connect and share with the people in your life," but what happens when you unintentionally "share" a less-than-professional picture with a potential employer?

If your child has a profile on a social networking site, discuss what types of pictures and commentary are appropriate.  Decide whether or not your child's profile will be open to the public or for private "friends only" viewing.  If you use your Myspace to send to potential agents or casting directors, for example, make sure that the content within your profile is appropriate.

Clothing, Conduct and Pictures:
Modern technology makes sharing pictures easier than ever.  Outside of social networking sites you have sites like Flickr and Photobucket.  It is therefore increasingly important that you are aware of your child's camera and clothing "etiquette."  Age-appropriate clothing is always recommended, especially for teenage girls, and you should consider having an open discussion with your child about his/her clothing and conduct.

Behavior in public settings is also something to be aware of.  If you and your child are attending events, meet and greets and interviews you never know who is watching.  Bad behavior on the part of you and your child can damage the potential for future work.  Reversely, excellent behavior can catch the eye of an industry professional and lead to future opportunities. 

To learn more about the Morality Clause