When you're in business, being poised and ready for the next opportunity makes a tremendous difference on your level of success. Poised and ready doesn't mean sitting around and waiting. What it does mean is that you can move on a dime to take advantage of whatever crosses your path. In business, this readiness stance is even more essential.

I learned this philosophy from the family dog, Rusty. A true Terrier, Rusty had plenty of energy. He loved to play catch, chase cars, and run around with the kids. But here's the thing, no matter what Rusty was doing, when the doorbell rang, he came running like a shot out of a cannon. He never missed a chance to greet the bell ringer. The amazing thing was that the door was never for him! That didn't matter to Rusty. Every time the door bell rang was another opportunity and Rusty was ready for it.

Thinking about his routine, I realized the intrinsic value of the dog's behavior and started calling it "Rusty Ready." Rusty became my team's role model. Everyone took time to figure out how they could be more prepared and maintain a vigilant attitude.

Here's what we decided was necessary to be "Rusty Ready"

• Be open to recognizing an opportunity
• Be ready to jump in no matter what
• Don't worry about the end result
• Don't worry about what will happen next
• Always start fresh without any baggage
• Approach each opportunity like it's the very first time

The team applied these principles and while it took some practice to develop new habits, the results were outstanding results. If you manage a team that could use a new source of motivation, or just want to boost your own sales, try Rusty's Formula for Success. You'll be ready for anything, feel excited about each new opportunity, improve performance and enjoy the process a whole lot more. Take it from someone who knew Rusty - he loved every race to the door.

Thank you for your continued business and trusting Pilothouse Communications with your vital business communications. We are here to be your business partner in communications.

Sincerely,