Randall Dean Consulting & Training, LLC
Timely Tips August 2012:
Let's Talk E-mail Subject Lines

*** Plus, a bonus tip on errands, and a couple programs worth looking at
September 2012
Greetings!
  
So, did you get your smart phones and tablets configured for productivity after last month's Timely Tips?  As a little bonus for you, I've actually converted last month's lead story on Smart Phone/Tablet configuration into a PDF file you can share with others (and possibly use in your or your company's/association's e-newsletter or other guides.)  

Here's the link -- enjoy!:  


This month, I'd like to build on a great little e-mail conversation I had with one of my Timely Tips readers this month.  She had asked if I had any "best practices" for e-mail subject lines, and we had a very productive little e-mail trade on just this idea.  Let's get to it:  
Best Practices for E-mail Subject Lines
This is ALWAYS the place to look for your Timely Tip!

One of the most common frustrations many of my readers and program attendees mention are poor e-mail subject lines.  The most mentioned "pet peeves" are e-mail subjects that are too vague and/or give you a false sense of timeliness (for example -- you have no idea there is something urgent burning inside of the e-mail due to the casual subject line.)

Here are a couple e-mail best practices that I recommend that may help your e-mails be read more quickly, acted on appropriately and timely, and appreciated more by the recipients:

1.  If time sensitive, make that clear right at the start.  I'm a HUGE fan of putting time requirements at the very beginning of time-sensitive e-mails.  For example, if you need someone to reply by a certain date/time, make that the first text of the subject line:  "NEED RESPONSE BY 3:00 P.M. TODAY -- Your Reply to Project A."  (And yes, I did purposefully put that in all caps -- I'm not shouting -- I'm just making the necessary time reply completely obvious.)  Less urgent:  "Please Reply by Tuesday -- Your Update on Project A."  Getting the urgency of the message right up front is always helpful -- appropriate identifiers can help "BY, DUE, NEED, URGENT, ASAP, PRIORITY, etc."  Of course, you have to use these appropriately and not overuse them also -- if you mark everything "URGENT" or "PRIORITY" every time you send, then is anything.

2.  If project/client/person specific, get those listed early in the subject line too.  "Reply by Tuesday -- STEVE, Need Project A update."  This subject line does three things: 1) it gives a clear "need by" date, 2) it shows that Steve is the person responsible (useful if this same message has been CC'd to others), and 3) it makes clear what project/client/activity the message is related to, thus helping with post-action message filing (once done or tasked, get it OUT of your inbox!).

3.  Try to get the required action in the subject line (even if not completely).  I love subject lines that are "task-oriented."  That means they at least give you a hint of the task that needs to be done.  Thus, words like Reply, Complete, Respond, Submit, Create, Schedule, Call, Send, etc. are very helpful with making clear what action needs to be taken.  Of course, the body copy helps "complete the story", giving the necessary additional information of 1) why the recipient(s) received the message; 2) what they need to know; 3) what they need to do; and 4) when they need to have it done by.  I teach in my classes that this information above should be the first few sentences of any new message as well as any message that is forwarded or replied to with an expectation of a new task completion.  

4.  STOP using FYI.  FYI drives me nuts.  I think it actually stands for two things:  1) Figure it out on Your Own (I know, that doesn't really match FYI, but it is still a bit funny); or 2) For Your Ignorement.  The vast amount of evidence suggests that many e-mail users, especially those receiving and using heavy amounts of e-mail, only give cursory attention to and/or completely ignore FYIs.  They are just too busy.  Instead, how about this:  "By 9/30 -- Project A -- Information You Need to Understand and Retain".  This is a TASK that needs to be completed by 9/30 related to Project A -- they need to know this new information, and then find an appropriate place to keep it for later retention.

I know this is just a brief starter on effective subject lines -- get the date required up front, list the projects/people/clients etc. next, and get at least part of the needed action all into the subject, while ending the FYI Insanity.  I'm sure that many of you are also doing some other things with your subject lines -- please share with me some of your subject line best practices at timelyman@gmail.com (or just reply to this message), and we'll continue this conversation in next month's issue.    


 
 
I'm Leading a Web-Enabled Teleseminar Program on Managing Interruptions Next Month:  1 p.m. Eastern on November 19th

I have been picked up as an occasional faculty member by Lorman Education Services, to lead programs on professional and personal productivity.  In mid-November, I'll be leading a new teleconference program on Managing Interruptions in the Workplace -- you can learn more about this program here:

 
Should be a fun day sharing several of my favorite "distraction-reducing" strategies.  Hope to see you on the call!

Another Update on My "Viral" YouTube Video

A BIG THANKS again to all of you!  Last month, this videw was at 18,000 views -- now, it is over 20,000 views! WOW!!  If you haven't seen it or shared it yet, it is a YouTube video I produced and posted a little over a year ago on two of my favorite Outlook 2007 tips (yes, these tips work on Outlook 2010 too!):  "Drag & Drop" and the use of "Auto Signatures". Take a look at the video here: 
http://youtu.be/uLDAzHcHKZA 

I have a second video on YouTube, on how I track deliverables using the Outlook Task List, that now has more than 8,500 views.  Use this link to see and share that video too (would like to see that get to 10,000 views!)

And please feel free to also share!  (And possibly consider subscribing to my YouTube channel so you can receive immediate notification when I post new videos.)


 *******

I have been soooo busy the last several weeks, and it looks like October will continue the trend.  I will be speaking at a big conference event in Nevada and back here in Michigan next week, with events later in the month in Missouri and a slew of Michigan work (thankful for that -- no airplanes!), as well as several client webinar programs, and a big slate of work in Iowa in early November.  Whew!

I am also working on getting both of my recorded webinars from earlier this year -- Taming the E-mail Beast Using Outlook and Optimizing Your Outlook -- posted and available for sale individually and in combination.  Thus, you could have your own MS Outlook self-study course for e-mail, calendar, project/task, contacts, and notes-based productivity.  (And yes, I'll have a special deal for all of you Timely Tips readers when I announce this in the next week or so.)  

Hope you are staying equally busy (but having fun doing it!)  Hope to see many of you on the road, either here in Michigan or around the great United States.

Until next month, Stay Timely!

Sincerely,


Randy Dean
Randall Dean Consulting & Training, LLC
http://www.randalldean.com 
 
PS:  Please consider joining my networking list on LinkedIn -- http://www.linkedin.com/in/randydean and/or becoming a Taming E-mail fan on Facebook here. Follow me on Twitter @timelyman.


 

App of the Month

Flipboard



Flipboard -- available on Google Play and iTunes App Store.  

I'd like to thank one of my Facebook Friends for turning me on to this little gem -- a very nicely coordinated news, media, and social media "consolidation" app.

Flipboard basically allows you to configure several of your favorite news and media feeds as well as your favorite social media sites into a single coordinated media reader/player that allows you to "flip" through the different sites/pages almost like an old-fashioned magazine.

The interface is clean and nice, with one page "snippets" of popular news, feature articles, and social posts, and when you find an article or feed you would like to review more deeply, you can open the entire story with the same "page flipping" interface.  

I really like how it ties the feel of old news mags and papers into the new design of smart phones and tablets (it is a REALLY cool app for tablets!) -- definitely worth checking out if you are a news (or social news) glutton.  
Mindmapping Webinar by friend and collaborator Meggin McIntosh -- Friday, October 12, Noon Eastern
(9:00 a.m. Pacific)

I've been using "Mindmapping" for about 20 years now to speed up my brainstorming process for all new books, presentations, articles, and products that I create, as well as when I am doing business or strategic planning.  It is a great tool that allows you to quickly turn ideas into plans and then actions, and is used by a "who's who" of business and product leaders.

My friend and occasional collaborator, Dr. Meggin McIntosh, The "PhD of Productivity" is leading this webinar on October 12 to show you how to use (or get better with) this great tool for brainstorming and productivity.  Use this link to access the program information & registration page. And, at $12.95 per registration, you can't beat the price!  Tell Meggin that Randy sent you!

 

BONUS Timely Tip for Smart Phone users out running errands

Sometimes I have a little tip so useful and so simple, I just have to share.  Here's one I use nearly every day:

Many of us have to run errands, and David Allen always says you should, throughout the day, collect a list of all of the errands you have to run, so when you actually leave to run those errands, you can do several of them at once and thus consolidate your time and travel.

I've been doing this for years.  And here is my simple little tip if you happen to have a smart phone (any model will do).  When you build this list of multiple errands, put it into the text of a single e-mail, and then send it to yourself right before you leave on the errands.  That way, you can just pull up your new e-mail on your smart phone to get your errand list while out and about.

Now, yes, of course, there are other ways of doing this, including creating an "Errands" note on Evernote (six of one, half-dozen of the other ...), but I just like how easy it is for me to send myself an e-mail right as I'm leaving to get these errands done, and then delete the e-mail once all errands are completed -- piece of (quick) cake!  ;-)