As law firms work through the recession many personal injury firms are asking whether existing business models are appropriate for the future. Some PI firms are experiencing flat profitability, increased competition, and reduced demand. We believe that the recession may accelerate the pace by which PI firms reevaluate existing processes and consider new business models.

Eighty plus percent of legal services fall into the commondity category - price sensitive - and hard for law firms to demonstrate value and differentiate their services. Creating a competitive advantage that is sustainable over time is difficult at best. It is so easy for your competitors to copycat your recent innovations. Here are a few ideas in response to a question from our asked and answered database.

When doing strategic planning with law firms we often find that there is a general lack of understanding between the differences between advertising and marketing. Here is an article the illustrates the differences and argues that marketing - not necessarily advertising - must be done by all law firm.

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