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Advertising and Press Updates
for the South End, Providence and Mashpee Open Markets
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Greetings Market Vendors!
Here are some print,web, street team and press updates for the South End, Providence and Mashpee Open Markets. We are working extra hard here at Market headquarters to make this our best season yet!
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Sowa Open Market / Opening Weekend May 17 & 18
Print
South End News - 25,000 Inserts - Thursday, May 8
Boston Courant - 1/2 page ad - Thursday, May 15th
Boston Globe - 1/4 page ad - Sunday, Wednesday and Thursday (next week)
South End News - 1/2 page ad - Thursday, May 15th
Street Team
14,000 postcards and 250 posters in 475 stores, restaurants, cafes, coffee shops, salons and colleges all around Boston and surrounding cities! Special thanks to our Boston Street Team, for the last three weeks, they canvassed the entire Metro Area!
Web
YELP - Official Weekly Sponsor (next week). Event highlighted on website, plus dedicated email sent out to 25,000 subscribers Tuesday, May 13th!
City of Boston Website- Number 1 highlighted city event!
Get Sugar - Dedicated email going out Monday, May 12th to 8,000 subscribers.
Boston.com - Event listed with pictures on site. Seen by thousands each day.
Decor 8- Featured on next Friday's Blog. Holly's Blog is the style bible for over 200,00 readers each week!
Daily Candy- Crossing our fingers for a plug in next Thursday's weekend guide. If you haven't heard of this then you live under a rock, when you get Daily Candy...you are golden.
Press
Real Simple- Online article about the Best NE Craft Fairs - April
US Airways Magazine - Full page article on all US Airways Flights for the month of May
Boston Globe - Article in Arts and Entertainment Section - Sunday, May 11th
South End News - Thursday May 15th
Plus we are listed on countless other blogs, craft sites and local event guides...too much to mention. Trust me though, we are out there!!
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Providence Open Market / Opening Day, Saturday May 31
Print
RI Monthly - Full page, color glossy ad - Month of May
Providence Monthly - Half page color ad -Month of June
East Side Monthly - Half page color ad - Month of June
WBRU - On-Air radio commercials - May 21 -31
Providence Phoenix - 1/4 page ad - Week of May 31
Street Team
6,000 Postcards and 80 posters in stores, restaurants, cafes, coffee shops and colleges all around the Providence area last weekend. Another street team meeting is scheduled for Saturday, May 24th. Special thanks to Kim, Erin and the rest of the gang for doing a great job!
Press
Press release sent this week to all local media outlets.
Street Banner
We are in the process of getting approval to hang a 60 x 7 foot banner across Westminster and Dorrance Streets in Downtown Providence. This enormous street banner will be seen by thousands each day! |
Mashpee Open Market / Opening Day, Friday June 13
The most effective way to reach our target customers on the Cape is to advertise in the monthly summer guides. 500,000 copies of each publication our distributed each month! We decided to advertise in 2 of the best for the entire summer. Here is where we are advertising this season:
Print
Enterprise Magazine - Full page color glossy ad - Memorial Day Issue
Cape Cod Summer Guide - Full page color glossy ad - June, July and August
Guide Book Cape Cod -Two page centerfold glossy ad - June, July and August
Cape Cod Chamber of Commerce - Mashpee Open Market postcards at all Cape Visitor Centers, replenished weekly
New Signs and Banners!
Having a BIG banner printed for the Old Shaws building in front of the Market.
In the process of obtaining a seasonal permit to display our sandwich boards on the the nearby rotary.
We are also listed in several online and print cape calendars.
More press updates to come, its a bit early for this Market since it starts in mid June.
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NE Open Markets, LLC
SHOP OUTSIDE!
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