Boston Globe
- Friday, Nov 16th - Full Page LOLA -On newsstands
till December 16th
- Wednesday, Nov 28th - City / Food - ¼ Page
Vertical (5.75 x 10.5)
- Sunday, Dec 2nd - City Weekly - ¼ Page Vertical
(5.75 x 10.5)
- Wednesday, Dec 5th - City / Food - ¼ Page Vertical
(5.75 x 10.5)
- Weds, Thurs and Friday (week of 11/26) - Ticket to
the Arts - 1/8 Page
- Weds, Thurs and Friday (week of 12/3) - Ticket to
the Arts - 1/8 Page
- Wednesday, Dec 5th - Boston.com TicketWatch -
Mass Email sent to 65,000 subscribers
- Friday, Dec 7 - Sidekick - Full Page
South End News
- Nov 29 - 1/2 Page Ad
- Dec 6 - 1/2 Page Ad
Sowa Holiday Market
Program
10,000 copies distributed in cafes, restaurants,
galleries, boutiques around the South End and Back
Bay of Boston.
Posters and Postcards
Posters and postcards are being distributed
throughout Boston this week with a higher
concentration in South End and Back Bay
neighborhoods.
Additional Web Presence
Google Adwords campaign - We paid for
preferred placement on the web. So when you do a
search that is related to our event our website is
highlighted and placed on top of the page. Try it out,
type in "holiday gift show" we're everywhere!
The Holiday Market is also listed
on several event websites, heres a few:
Radio - WBOS 92.9
On-air promotion:
100 recorded promotional announcements
announcing the Sowa Holiday Market the week
following distribution of the Premiere issue of Lola
(starting Friday, Nov. 16th) and the week before the
party (week of Dec. 3rd)
On-line promotion:
VIP Contest Giveaway: November 26th- December
7th
VIP Giveaway - For the weeks of November 26th and
December 3rd, WBOS will include The Lola Launch
party in their exclusive VIP Only Ticket Giveaway. Each
winner will win a pair of tickets to the party.
2 weeks exposure on the WBOS VIP Page
50 recorded mentions
VIP E-Mail Inclusion: The Sowa Holiday
Market will be included in the WBOS VIP E-Mail Blast
to their opt in database of 57,000 people. This
logo/link will include information on the publication
and event.
WBOS DJ Dana Marshall will be at the Lola
launch party Friday evening, other jocks will attend the
remainder of
the weekend.
Look for editorial features in Lucky Magazine,
Boston Globe and South End News. More news
updates coming soon.
