The SoWa holiday market has become a yearly destination for Boston area holiday shoppers who have an eye for original gifts and want to meet the artists who create them. Our customer turnout numbers have doubled each year; in 2006 our attendance was 6,000! This year The Boston Globe's new publication for women, "Lola" is sponsoring the event and with their support we are expecting over 9,000 attendees.

We are offering advertising in our official program to our vendors who would like to take advantage of this added publicity. Distribution of the 10,000 programs begins on December 1st at various locations in the South End. Additionally, programs will be available at the SoWa Holiday Market.

A business card sized ad costs only $100 - but space is limited, so make sure to reserve your spot soon!

In addition to advertising in our program, we are also inviting vendors to donate an item to Cell Phone Santa, a very successful holiday gift raffle that benefits Washington Gateway Main Street. Vendors donating to Cell Phone Santa will be prominently displayed at the front of the show.

For more information on our deadlines, rates and Cell Phone Santa, please go to our website http:// www.sowaholidaymarket.com/eventprogram.htm.