The Boston Globe and Kiss 108FM
have signed on to be the official media sponsors
for the Sowa Holiday Market!
As part of our advertising campaign we will be running
full page ads in both the Boston Globe and LOLA -
their new free monthly publication for women.
LOLA will be officially launched on November
16th and provides information on a broad range of
topics, from relationships to restaurants, fashion to
finance, and volunteering to day-tripping and provides
a connection for the reader to other women. LOLA has
a target audience of over 1.5 million women aged 20-
49 in the greater Boston area. For more information
on LOLA click here!
In addition, the Boston Globe will be hosting a special
Friday night launch party for LOLA and the Holiday
Market! The party will be from 8pm -10pm, Friday
December 7th. This will be an exclusive first pick
shopping event for 350 guests featuring light fare,
drinks, live music and SHOPPING! And to add to the
buzz Kiss 108FM (Boston's most listened to radio
station) has jumped on board to drive customers
down to the Holiday Market all weekend long! Kiss
108FM will be airing promotional commercials for the
3 weeks prior to the Holiday Market and will have
special on-air ticket give-aways to the Friday night
launch party.
This is great news for our Market. We have partnered
with the two biggest media outlets in print and radio in
Boston! This will surely double our numbers from last
year making our event the place to be and be seen on
December, 7,8,and 9th! I will be in touch shortly to
provide all of you with the updated setup logistics.
