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Sowa Holiday Market Updates )
Thursday, November 16th

Greetings Holiday Market Vendors!
Plans are being finalized for the 2006 Sowa Holiday Market, and this email contains all the information you will need for your space assignment, set-up and take-down, parking and security questions. Many of the set-up and take- down details can be found on the web site under 'Vendor Guidelines'. If you have not done so, please take the time to review the entire page, there are many important details that are not listed in this email. Below is the vendor map, with a listing of designated space assignments. A hard copy of this email has been mailed, along with your postcards and a copy of the Vendor Map. If you have any questions, please call Chris Masci @ 617-481-2257.


Set-Up Information

Space Assignments & Drop Off Instructions
Set-up days are:
Friday 12/8 (6pm – 11pm)
Saturday 12/9 (7am-10am)

Please arrive at the side of the Cathedral Gym at 74 Union Park Street. Unload your vehicle in line on the sidewalk, move your car to free parking at 540 Harrison Ave, one block south.

Having an assistant or friend help unload and a flatbed or hand truck will be of great help moving in. It is imperative that all 75 vendors expedite unloading there vehicles quickly. If the parking spaces are occupied when you arrive you will need to circle the block until one becomes available. No double parking will be allowed. Thank you all in advance for you cooperation.

In case of inclement weather please be sure to bring plastic tarps or coverings to protect your property while waiting outside to enter the gym.

Space assignments are not moveable. Please note that the number of your space does not indicate a 'good' or 'bad' space. All spaces are visible and will have equal space for foot traffic to flow around. Rest assured, spaces were assigned so that vendors with similar product are not close together.

Set-Up
Each vendor will be provided with approximately 7' x 7' of display space. The Holiday Market will not supply tables, chairs, table clothes, poles or drapes. All display materials are the responsibility of the individual vendors, no outside tents please. The spaces are pre-marked and the parameters must be adhered to. You or your representative must be in/ near your space ALL hours Sowa Holiday Market is in operation:

Saturday, December 9, 10am-8pm
Sunday, December 10, 10am - 6pm


All vendors must be out of the building no later than 20 minutes after the end of the event on Saturday. Feel free to secure your booth or items for overnight, but you must time it accordingly. No one will be allowed to stay past the designated time to secure their booth. The building is secured over night.

Fire Safety
Vendors are to offer for sale-finished products. No live demonstrations of your art processes. Vendors booths shall have NO ceilings, NO supplemental power or heating appliances. NO open flame for decorative or display purposes shall be permitted. NO flammable liquids, and NO materials that are known to spontaneously combust, such as bales of hay garland, wreaths, straw etc. All seasonal displays must be artificial. Vendors furnishings, decorations, or other objects shall not be placed as to obstruct the view or use of an EXIT, EXIT ACCESS, or EXIT DISCHARGE.

Lighting
The Cathedral gymnasium has very bright overhead lights. These will be on for the duration of the Market. Because the gym is not wired for outlets in the middle of its space, there will be no electric outlets available for vendors. Everyone will have only the lighting provided overhead.

Keep Your Space Neat!
All vendors are responsible for the clean up of their own trash. Please bring a trash bag and remove your trash every day.

Take-Down
Artists can begin take-down at 6pm on Sunday, December 10th, but no sooner. All work must be removed from the space at the close of the Holiday Market on Sunday, December 10th. This includes personal trash also. Vendors who leave trash to be picked up by the staff or security will assessed a $50 fine and not be allowed to return for this or any future shows.

Advertising and Press

The word is out! The Sowa Holiday Market is the place to be December 9th and 10th.

Advertising for Holiday Market will begin next week, and continue on right before the event. Here is a list of all the publications we are advertising in:

Improper Bostonian
November 22nd issue - 1/4 page
December 6th issue - 1/2 page vertical

Boston Courant
November 25th issue - 1/2 page horizontal
December 2nd issue - full page back cover

South End News
November 23 issue – 1/2 page horizontal
November 30 issue - 1/2 page horizontal

Boston Globe
December 3rd, City Weekly Section - 1/4 page
December 7th, City Weekly West (Wesley, Newton, Needham, Brookline etc) - 1/4 page

Weekly Dig
November 29th issue - 1/2 page

In addition posters have been hung all over the South End and surrounding neighborhoods, as well as postcards in local businesses. A press release was sent out two weeks ago to all media contacts in New England area, with a heavy concentration on the Boston Metro area. In addition, I have hired people to hand out postcards in Copley Square the weekend before the show.

Recently we have added a press download page to the website. Here you can download the postcard in PDF format for your email lists and newsletters that go out to your customers and friends and family. There is also a press release download on that page in case you know of anyone in the advertising or news business you may want to forward it to. Please be sure to also list us on your website if you have an events section.

This years' Holiday Market is shaping up to be our best yet, get ready for BIG crowds all weekend long!

If you have questions about any of the marketing material, or need more postcards, please contact Chris Masci @ 617- 481-2257.

Space Assignments


1-9
1-Andrea Garr
2-Margaret Grace
3-Best Friends Cocoa
4-LuLuLuxe
5-Parlor
6-Pink Sequins Designs
7-Teresa Dillard
8-David Stern Photography
9-Curly Girl Designs

10-17
10-Brian Gingras Glass
11-Beth Jewelry
12-Catherine Pilfrey
13-Footloose Designs
14-Genevieve
15-Temper Chocolates
16-Sweetest Pea
17-Bright Lights Big City

18-27
18-Smudge Ink
19-Roessler Glass
20-Motley
21-Blue Donkey Clothing
22-Debbie Krim Photography
23-Erin Moran Photography
24-Suzanne Wong Jewelry
25-Kyle Reslow Glass
26-Becky Oh Handbags
27-Knitz for Kidz

28-37
28-Shootflying Hill Sauce Co.
29-Le Bourdon Home
30-Ward Maps
31-Stonehouse Studios
32-Claudia Venon
33-The Scentsible Soap Co.
34-Nanas Candy
35-Sweet Felt Goods
36-Notables
37-Pistachio Fashions

38-47
38-Galvanized Hats
39-Swirly Designs
40-Jesse Rasid Glass
41-314 Studio
42-Katherine Dilworth Photography
43-Ms. Viki
44-Etcetera Media
45-Tami Rodrig Jewelry
46-Steven Summerville Ceramics
47-Luke Adams Glass

48-57
48-Motley Home
49-Sanchez Circuit
50-Miximals
51-Handbag Makers Local 86
52-Fernanda Sullivan
53-Alan Tuttle Paintings
54-Family Dinner For One
55-Peter Barger
56-E Dorine
57-Goose Fish Press

58-65
58-The Orange Elephant
59-Joanne Modica Jewelry
60-Brian Beaucher Photography
61-Steve Murphy Pottery
62-Amy Casher Jewelry
63-Cellar Dwellers Soap Co.
64-Carmine
65-Treasures Over Time

66-75
66-Marta Vale
67-Big Skinny
68-Isabel Harvey
69-Gilsons Herb Lyceum
70-Triba
71-Oneil Junior
72-Thomas Khuner Jewelry
73-Olio Dimelli
74-Marina Cipriani
75-Vonica Designs

Advertise in our official program!

Get more exposure at the show! Advertise your business and booth location in the official Sowa Holiday Market program. This year we will distribute 10,000 glossy, bound programs. Inside will be a show map, neighborhood business and restaurants specials, sponsors and much more.

We are offering business card size ads to all vendors for 75.00. The deadline to submit your ad is November 22. For more info please visit the website or call 617-481-2257

Holiday Market Links

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