5/21/12
Fine Leadership in a Crisis
When Admiral Thad Allen was placed in charge of the Hurricane Katrina search-and-rescue and recovery efforts, he pulled together everyone he could find who would be working with him. To this group of some 2500 people, he said that he had an order he wanted them all the follow. Treat everyone who needs help like a member of your own family, In that way, if you err, you will err on the side of doing too much. If you do that and get complaints, then Allen said that he would take responsibility for that. People were in tears. (From interview with Capt. Sully Sullenberger on MSNBC discussing his forthcoming book, Making a Difference)
The Magic List
The Magic List: Secrets of Successful Organizational Change
If you know my work, you know that "the list" is core to my work with clients on change. When someone calls and invites me to advise them on change, I always ask, "So, what's on the list?" The list is made up of all those unspoken things that could have an impact on the project. Are people confused or clear? Afraid or excited? Trusting or suspicious? I don't believe you can build support for change without addressing that list.
The Magic List is free and it will take you about fifteen minutes to read it. I hope you'll take a look. . . I prepared a new presentation based just on the idea of the list and tried it out at a professional conference last Friday. It went over well in front of a jury of my peers. And that's always a good thing.I've been told that the book has been downloaded lots of times since I posted it a couple of weeks ago.
My request: If you like the free e-book, please pass the link along. Thanks. Building Support for Change in the 11th Hour I posted an article-in-progress titled Building Support for Change in the 11th Hour. If this topic interests you, please take a look and comment. (If you make your comment on the blog itself we can all learn from each other). My Work
I've gotten feedback that you like the newsletter, but you don't really know what I do for a living. So here are some things I've been up.
Presentations on Change without Migraines™. Two to four times a month I give a speech or conduct a short workshop based on my approach to building support for change. Recent presentations were to a research lab, a utility company, a major grocery chain, and an aerospace company. At the top of my homepage you'll see a short demo video. For a description of my approach to working with clients, click on the "Speaking on Change Leadership" and be sure to read What Separates a Great Presentation From One That is Quickly Forgotten.
I have just added a new speech, "The Magic List" based on the new e-book.
Adviser on Leading Change. I usually have one to three of these relationships going at one time. I use the word adviser instead on consultant to distinguish what I do from more common consulting activities.I posted a description of how I typically work with clients on my website.
Creating a Change Cadre. I realized that my clients could save a lot of money and build their own capacity to increase support for change if they would create a small internal teams who would become their expert resources. I am in the process of helping one internal team get up-to-speed on my materials. I work closely with an internal resource who is already pretty expert at my approach, to ensure that people are getting the support they need. I am excited about this project and have already talked to another client about using this approach. If you're interested, please give me a call.

Warm regards,
 Rick Maurer President Maurer & Associates |