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Rick Maurer's Tip #95
Financial Performance and Organizational Identification
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12/12/11
- $ and Organizational Identification
- Influence. Action. Change!
- Don't Shoot! Webinar
Financial Performance and Organizational Identification
Probably no surprise, but employees that identify with their organizations make more money. OI (organizational identification) stems from corporate character. Not what the organization says it will do in its values statements and marketing materials, but in what it really does. Researchers found that many employees pick up their OI from their managers. It seems there is a direct link from managers' OI to employees' OI to customer spending. (From a blog post by Donald R. Lichtenstein, James G. Maxham III, and Richard G. Netemeyer) And, I am certain that the inverse is true, but I won't go there today. Influence. Action. Change!
I will be presenting an Overview of Influence. Action. Change! on February 21 in the DC area. . . So if you live in the DC/Baltimore area, please consider joining me at CBODN (Chesapeake Bay Organization Development Network). It will be a very active two-hour overview of some of the key topics in this new Gestalt Institue of Cleveland program. I will provide more details (like time, place, and cost) once they tell me. I am sure it will be open to the public. And, we are accepting applications for the next Influence. Action. Change! program at the Gestalt Institute of Cleveland. (Distance learning portion begins on March 1, 2012.) The class will meet for the first time on March 18. For more information click: Influence. Action. Change! Or give me a call. I recorded a short video describing this program. Live Webinar with the Author of Don't Shoot Robert Jacobs is holding a live conversation with David Kennedy on December 15. Jake was kind enough to allow me to invite you to attend. I hope you'll take advantage of this. And it's free! I look forward to hearing Jake talk with Kennedy. Here is the link to register:
New Facebook Page
I just started a new "professional" Facebook page. This will allow me to hold conversations with you about change easily. All you need to do is visit. If you like what you see click "like" and you will be notified of updates. I hope you'll take a look. www.facebook.com/rickmaureronchange
Warm regards,
Rick Maurer
President
Maurer & Associates
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