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Rick Maurer Tip #78
More on the Spanish Battleship Vasa
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October 19, 2010
Greetings! Contents - the Vasa - Why Change Fails Executive Briefing - Why Change Fails Workshops - A special price on my new book - Rick on the Road
The Vasa and Change
In the last newsletter I mentioned the 1628 sinking of the Vasa in Stockholm Harbor. The workers knew it would capsize, but no one dared tell the King. My buddy Doug Norcus wrote to tell me that he visited the Vasa Museum in Stockholm. "I was struck by all the time spent making 'state of the ART' carvings, with brilliant colors, etc. on the aft end of the Vasa . . . perhaps an extension of the analogy as I often find that some of the failings of change occurs when people are focused on the appearance of change - looking good - rather than the science or substance of change - being good." Well said, Doug.
Why 70% of Changes Fail Executive Briefing
Here is a link to short executive briefing I wrote that covers the four main things to look at when changes in your organization seem to fail again and again. It is a brief synopsis of one of the main topics in the new version of Beyond the Wall of Resistance.
Executive Briefing.
And a New Public Workshop on Why Change Fails and What You Can Do About It I do very public workshops, but on November 18 and 19, I will offer a two-day roll-up-your-sleeves workshop to help leaders and consultants address this critical issue. workshop
Chronic failure is a big deal. If changes fail too frequently in your organization, I urge you to take a look at the description and consider signing up for the workshop. November 18 and 19Gestalt Institute of ClevelandCleveland, Ohio I started using the ideas I developed for the new version of Beyond the Wall of Resistance (the sub-title of the 2010 edition is Why 70% of Changes Still Fail and What you Can Do About It with clients, but this will be the first time I have offered a workshop on the topic. Special Price for Beyond the Wall of Resistance I mentioned this is the last newsletter and its still true.  An alert reader told me that Amazon was selling my $17.95 book for $7.99. My publisher tells me that Amazon tests different prices from time to time. I am amazed. I can't sell the book for that price. I imagine Amazon will reprice it back to the more typical 30% off ($12.57). In fact, they could reprice it by the time you get this newsletter. But if you are thinking of buying the book, this might be a real good time. (I know this sounds like a cheap marketing tactic - act today and I'll throw in some ginzu knives - but I have nothing to do with how they price their products.)
On the Road Again (but not on Willie's bus)
In one week in November I will be offering two different public workshops. If I recall correctly, I only did one other public workshop this entire year.
On November 16 I will be working alone and presenting a full-day version of that same Gestalt Approach to Change workshop to the Ottawa Organization Development Network. I encourage you to register now, it looks like it may fill up. In fact, it may already be full by the time you receive this.
And, of course, Why Change Fails and What You Can Do About It will be offered in Cleveland on November 18 and 19. Hope to see you at one of these events.
Warm regards,
 Rick MaurerPresident Maurer & Associates |