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Tip #50 Making a Compelling Case for Change
 
 January 14, 2008
 
Greetings!
 
 
Making a Compelling Case for Change
 
I urge you to read the excerpt from Ram Charan's new book, Leadership in the Era of Economic Uncertainly. You'll find it in the current issue of BusinessWeek. 
 
I firmly believe that our ability to make a compelling case for change is the most important point in the life of a major new initiative. Charan tells how Dupont's CEO first recognized that something the financial crisis could hit them. How he responded. And what he did to shift course when he realized that people didn't "grasp the urgency" to change.
 
It is a fine case study of how to make a case for change, and it's only three pages long. 
  
Leading from the Middle
 
People are responding well to my new e-book, Leading from the Middle. If you are at all interested in the challenges middle managers face as they attempt to lead, I hope you'll take a look. 
 
Coming Attractions
 
Last year I heard from people I'd never met from Russia, Denmark, and Jordan telling me about their interest in my approach to change. So I decided to make stuff even more accessible. I plan to provide a lot of new resources (print, video, slides, etc.) to anyone who wants it at no charge. I hope to have it all finished within the next two weeks. So, I'll explain more in the next newsletter.
 
 
Sincerely,  
 
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Rick Maurer 
President
Maurer & Associates
___________________  
 
phone: 703-525-7074
 
 
eBook Leading from the Middle 
NEW eBook
 
Leading From the Middle
How It's Different.  Why It Matters.
 
by Rick Maurer 
 
Whether you are a new or seasoned middle manager, this ebook brings insightful ideas for successfully "leading from the middle".  And, it delivers a solid, essential plan so that you can get started right away.  Leading from the Middle: How It's Different. Why It Matters is a quick read book which provides concepts to make success as a middle manager attainable. 
 
Website Homepage Our New Website
 
Many of you sent me notes about our new website. You seem to like it. Thank you. If you haven't seen it yet, please take a look. There is a lot of free stuff on change management you can use. 
 
Thanks,
Rick