Greetings!
Making a case for change is tough. But, you
knew that. One effective way of getting
people's attention is with compelling
stories. Stories grab us in ways that bullet
points and graphs don't.
I recorded an interview with Lori Silverman,
author of Wake Me When the Data is Over
(a title that I love). I ask her how to
use stories to making a case for change - and
to keep the message alive throughout the life
of a big project.
It's about 40 minutes long and you can listen
to it in the Change
Management Library section of my website.
Just scroll down the page and you'll see it.
If you do listen and have questions, leave a
note on my blog. Lori has promised to visit
the blog and respond to your questions. The
Blog
About the Blog
I post to my blog about three times a week,
so if you enjoy reading this newsletter, you
might enjoy the blog as well. And if you
click RSS, you will be notified whenever I
make a new post. Talk about excitement!
Change
Management News
Sincerely,
Rick Maurer
Maurer & Associates
phone:
703-525-7074
