Maurer & Associates
  February 26, 2008  
 
Greetings!

This is Our Plan -- But It's Wrong

Dan Swanson, a marketing expert, said he has put together pitches for hundred of venture capitalists and investment bankers. And he always tells them, "This is our best shot at it -- but we know it's wrong, we just don't know where it's wrong, and we are going to change it as we go along." (from Nitro Marketing Blueprint training.)

Imagine if a leader presented a plan for a big organizational change in that manner -- and then invited people to offer improvements all along the way. What a difference that could make.

Simply acknowledging what everyone knows to be true (but isn't allowed to say out loud) could be a wonderful invitation for people to engage in the process of change.

I Need Your Advice A couple of years ago I asked you what you would like to see in this newsletter. And you gave me great stuff. And I've used it over these past months. Well, I am asking again.

I would appreciate a quick note from you that addresses either of these questions:

Question 1: When you think about work, what keeps you awake at night? (for example, what worries you, has gotten you concerned, etc.?) Or. . .

Question 2: What would you really like to be able to do better when it comes to change management? Or. . .

None of the Above: And if neither of these questions grabs, write anything you want. And thanks.

Sincerely,


Rick Maurer
Maurer & Associates

phone: 703-525-7074