'Biz Corner' NBA's Electronic Newsletter - October 14, 2011

In Partnership with the Self-Employed

Software Development and Marketing Mistakes 

The following are some of the more common mistakes made by ISVs and software developers...

 

1. Lack Of A Plan

Many software developers start out simply by writing an application to make their own lives easier, and often don't really have a "plan" to turn that idea into a business. But they later decide to do just that, and like any other business, a plan is necessary in order for a software company to succeed. Create a development road-map, a marketing plan, and a business plan, all of which lay out goals, feature priorities, and a time frame for accomplishing specific parts of the plan.

 

2. Failure To Conduct Market Research

Market research should be conducted to determine the feasibility of an idea or product before you invest too much ...To learn more, click here.

 

 


I'm willing to bet you have habits today that are the direct result of your mother drilling them into you. Every mom has a few pet peeves that it becomes habit to avoid. For example, I'm sure my kids will NEVER leave their shoes in any kitchen ever again. That's mine...

 

The point here is that good habits can be built, even if they don't come naturally.

 

Good marketing discipline is no different.

 

If you want to succeed with your marketing, there are two simple truths you must drill into your brain. In this instance, you can consider me your "marketing mother." So listen up... Click here to read more...

 

Please join us in welcoming our Featured Member: 

Tibbets Media 

 

 

Tibbets Media is well known as one of Dallas' premier media buying services. Our reputation is directly linked to the success of our clients, and our almost obsessive attention to the details that make media campaigns effective.

 

We have the knowledge, expertise and proven track record to develop creative and cost-effective media solutions to a client's specific marketing challenge.  Click here to learn more...

 

 

Your Featured Member Benefit - PostcardMania.com

 

Postcard Marketing Experts

Postcards Work, and PostcardMania knows how to get them to work for you. Originally started as a marketing consulting company, PostcardMania quickly evolved into the leading Postcard Marketing company in the industry by always giving the best customer service and offering 5000 Full Color, Super Glossy Postcards for only $329. We can handle the whole direct mail process for you from start to finish including:

- Design Your Postcards
- Print Your Postcards
- Address & Mail Your Postcards
- And Even Get You A Mailing List

 Click here to learn more!

National Business Association
In This Issue
Software Development & Marketing Mistakes
Listen to Your Mother. It'll Get You More Customers


Washington Watch

 

Washington Watch

 

Taxpayer Advocate Service (IRS)

A Resource for Small Businesses with Lingering Tax Problems

 

Did you know that last year, the Taxpayer Advocate Service (TAS) assisted approximately 17,000 small businesses throughout the United States? Was yours one of the businesses helped? If not, why? Business returns can be difficult to understand and challenging to prepare. Unresolved tax issues with the IRS can be frustrating, affect profits and stifle the growth of a successful business.  

 

The Taxpayer Advocate Service, commonly referred to as TAS, is an independent organization within the IRS dedicated to helping you resolve and prevent tax problems. TAS was created to ensure tax problems not resolved through normal channels are promptly and fairly handed. We also assist with hardship situations created by taxes.

 

Unfortunately, many business owners have never heard of TAS and, because of this, do not realize how they can benefit from our services. Perhaps you are someone who has never heard of us before - why not call us and see if we can help? 

 

To learn more, click here...    

 


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