'Biz Corner' NBA's Electronic Newsletter - June 17, 2011

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In Partnership with the Self-Employed

How to Maximize Effectiveness and Minimize Pricing of Merchant Services Vendor.

 

Here are a few more tips for small and medium sized businesses.

1. Review your statements - It is really revealing to know that most merchants seldom if ever review their statements on a monthly basis. This should not be the case. Don't expect your accountant to review and pick up irregularities from your statement, or to recommend a less expensive merchant service vendor. Many CPA's are statement illiterate, and many do not view it as their job to recommend a less expensive processor. Learn More... 

Experiential Marketing

 

Does the brand define the experience-or is it the other way around?

With the changing landscape of marketing and communications, it has become clear that a brand is only as good as its online customers say it is. It's the collective experiences of consumers that really drive the success of branding efforts in today's social and often instantaneous marketplace.


More about experiential marketing

Please join us in welcoming our Featured Member: 

 
 
Bring back that shine... California Custom Products-

Serious products for serious people. Serving some of the largest shipping and trucking companies in the world, along with NASCAR teams, automotive, motorcycle, recreational, aviation, and emergency service industries. 

Tell me more about fellow member...
Your Featured Member Benefit - VPI Pet Insurance 

A VPI Pet Insurance policy helps pay for your pet's treatments, surgeries, lab fees, X-rays, and much more. We provide you peace of mind knowing you can care for your pet no matter what the cost.


National Business Association
In This Issue
How to Maximize Effectiveness and Minimize Pricing of Merchant Services Vendor
Experiential Marketing
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Washington Watch

 

Washington Watch

Small Business - Big Questions

Piracy, counterfeiting and the theft of intellectual property pose a serious threat to all U.S. businesses. Industry estimates of the cost of such theft range from $250 billion to 750,000 jobs per year. Small businesses often find themselves at a particular disadvantage because they often lack the resources and expertise available to larger corporations.

The U.S. Patent and Trademark Office (USPTO) and the Natioanal Business Association (NBA) have partnered to help address this problem by participating in a nationwide program to encourage small businesses...  To learn more, click here... 

  

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