Nominate Now!
We invite you to submit your new product or service innovation for recognition with a 2013 Edison Award.
The Call for Nominations for the 2013 Edison Awards is now open. Since 1987, the Edison Awards have honored some of the most innovative new products and services in the marketplace.
Being recognized with an Edison Award is an excellent opportunity to shine the light on your company's innovation and capture the media attention that it deserves. The prestige of an Edison Award can open up a wide variety of new opportunities to tell the story of your innovation, boost your marketing and sales success and acknowledge the work of your development team.
Visit our website to learn about the benefits of winning an Edison Award, and find out how you can nominate your new product or service. |
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Read This!
"The Social Innovation Imperative advances a best practice framework to solving the world's most pressing social issues. This is a foundational guide to changing the world that will be referenced for years to come," said Michael Reynolds, Vice President, Product Development and Management, Cigna Health Care.
That's just one of many glowing reviews of Sandra M. Bates' new book, "The Social Innovation Imperative -- Create Winning Products, Services and Programs that Solve Society's Most Pressing Challenges." Drawing on her work with Strategyn, Innosight and others, Bates provides a blueprint-like approach to exercising innovation to solve human needs across the globe. We encourage you to take a look. |
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Cool Factoids
Question:
Kraft's MiO launched with a solid marketing plan that leveraged social media, TV and digital  advertising as well as strong consumer promotions. How many samples were given away on Facebook before the product even launched?
a. 1,000 samples
b. 100,000 samples
c. Only coupons were provided
Answer:
Visit our website for the answer. Be sure to take our other quizzes to learn more about many other 2012 Edison Award Winners. |
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Welcome New Partners
Panel of Judges Growing
The Edison Awards has finalized new partnerships with a number of organizations that will greatly enhance the depth and breadth of our panel of judges. Thousands of new, senior level innovators and other professionals representing a wide spectrum of industries and disciplines will join the already prestigious panel of  judges which includes the members of MENG, the Marketing Executives Networking Group, which has renewed its partnership with the Edison Awards for the third year.
Value Added for Nominees
"Expanding our Panel of Judges to include these new professionals will greatly enhance the value of winning an Edison Award," said Frank Bonafilia, EA's Executive Director ."In addition to being judged against our traditional award criteria, nominees can be confident that their entries are being examined by their peers -- experts in their respective fields - making an Edison Award win an even more significant achievement than ever." The new judges who will be ranking the 2013 Edison Awards Finalists include members of the following associations:
 The Chief Marketing Officer (CMO) Council, with 6,000 members, is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.
The American Productivity and Quality Center , with 21,000 members, is one of the world's leading proponents of business benchmarking, best practices, and knowledge management research.
 The American Society of Mechanical Engineers helps the global engineering community develop solutions to real world challenges. ASME has 60,000 members.
The Association of Technology, Management and Applied Engineering is an exciting, professional association with more than 1,200 innovative members who share technology, management and applied engineering ideas, research, and the applications that positively impacts the future. |
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Steering Committee Expands
The Edison Awards is pleased to introduce the members of its 2012-2013 Steering Committee, who will help guide the organization and oversee the selection of the 2013 Edison Award winners. The Committee includes several members who are renewing their terms, as well as a number of new members, each of whose field of study and expertise make them uniquely qualified to serve. Beginning with this issue, we'll be featuring profiles of our new Steering Committee members in the coming weeks. Click here to see the full list.
Meet Dexter Cole
 Joining the Committee earlier this year, Dexter Cole brings a distinctive perspective to the Edison Awards.
Dexter Cole is the Vice President of Programming for the Science Channel, where he oversees programming strategy for the network and is responsible for securing acquisitions to fuel the network's programming pipeline. He recently returned to Discovery Communications after a two-year term as Vice President of Research for TV One, where he led the network in the areas of programming and consumer research.
"Serving on the Committee is a wonderful opportunity to learn about new products and services that stimulate the imagination. I'm looking forward to seeing the exciting innovations nominated for the 2013 awards," Dexter recently said. Read full bio. |
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The Big SHFT
"Garbage Transformer" Tom Szaky
According to Tom Szaky, CEO of TerraCycle, "Each type of garbage has a different heartbeat." We invite you to view this compelling video produced by the Ford Motor Company that examines how we can solve our addiction to consumption with creative recycling solutions. |
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